Livity’s Rani Patel on the fluid identity of Gen Z

Rani discusses the future of women and how Gen Z are shaping the world the way they want

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MediaCat Magazine Podcast
MediaCat Magazine Podcast
Livity's Rani Patel on the fluid identity of Gen Z
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For the latest MediaCat Magazine podcast our editor Mike Piggott spoke to Rani Patel, Business Partner and Director of Cultural Collaborations at youth-led network, Livity, co-founder of #BrandSharetheMic, Advertising Week Europe’s Future is Female Winner of 2021, and one of Campaign Magazine’s top 10 trailblazers of 2021.

In this 24-minute conversation they talked about what Livity do as a network, how #BrandShareTheMic came to be following the death of George Floyd, how Cannes Lions and Advertising Week Europe seem to be changing in terms of diversity and inclusion, and Rani’s talk at the former on the future of female talent. They also discussed the fluid nature of Gen Z and how they’re shaping the world beyond the definitions that hampered previous generations, like millennials and Gen X.

Useful links

Livity reports (The Future of Marketing to Womxn, The Future of Entertainment, and Fashion and Youth culture)

Featured image: Ronae productions / Pexels

Rani Patel

Rani is Business Partner and Director of Cultural Collaborations at youth-led network Livity, co-founder of #BrandSharetheMic (see the website link above), Advertising Week Europe’s Future is Female Winner of 2021, and one of Campaign Magazine’s top 10 trailblazers of 2021.

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Mike Piggott

Mike is Executive Editor at MediaCat Magazine. For eight years (2013 to 2020) he shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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