Rani Patel, Author at MediaCat

Rani Patel

MD and Founder at CALLING

Rani was previously Business Partner and Director of Cultural Collaborations at youth-led network Livity, as well as co-founder of #BrandSharetheMic, Advertising Week Europe’s Future is Female Winner of 2021, and one of Campaign Magazine’s top 10 trailblazers of 2021. As of the start of 2023 she is now Managing Director and Founder of new agency CALLING.

ALL ARTICLES

Rani Patel on truth and lies, Gen Z, trust and transparency

Where Gen Z stands in terms of truth and trust... 01.10.2023

Josh Tenser and Rani Patel launch CALLING

Deeper connections with diverse audience groups... 23.02.2023

Livity’s Rani Patel on the fluid identity of Gen Z

Rani discusses the future of women and how Gen Z are shaping the world the way they want... 07.07.2022

Why traditional media is still so important in a digital world

Time to call ‘do not resuscitate’ on your website? Try composable

Why cinema continues to be a smash hit with brands

Demystifying dynamic creative optimisation in prDOOH

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Meta’s AI-focused Marketing Summit to take place on 24 April

Comedy, tragedy and the science of humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth and lies, Gen Z, trust and transparency

Why traditional media is still so important in a digital world

A love letter to OOH and the people behind the posters

What brands can learn from cosy games

Media planning: the art of not annoying your audience

Rani Patel

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