Trends

Transformation

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

All for one and one for all
Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

Experiences

No news is bad news

Whether it’s on social media, review sites or companies’ own webpages, there is no stopping a consumer scorned.