Trends

6 takeaways from Cannes Lions

Cannes Lions International Festival of Creativity was held virtually last week. In addition to livestreamed awards shows, participants accessed a plethora of on-demand talks.

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Transformation

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

6 takeaways from Cannes Lions

The people demand purpose

The era of adaptation

Ad growth brings light at the end of the pandemic tunnel

Flexibility and accountability now vital for the employer brand

Reddit’s big Super Bowl gamble

All for one and one for all

Out of home will thrive despite the odds

Marketers must re-engage post-pandemic

No news is bad news

How much is too much?

London ranks first among top global cities for entrepreneurial success

Facebook introduces new monetisation tools for creators

When creativity meets politics

Trends

6 takeaways from Cannes Lions

The people demand purpose

The era of adaptation

Ad growth brings light at the end of the pandemic tunnel

Flexibility and accountability now vital for the employer brand

Reddit’s big Super Bowl gamble

All for one and one for all

Out of home will thrive despite the odds

Marketers must re-engage post-pandemic

No news is bad news