Trends

Commerce

Gaming, streaming, discoverability: what defines today’s TV landscape for advertisers?

From automatic content recognition to advertising-based video on demand, Samsung Ads Europe's Nik De...

News

Commercial radio advertising revenues hit an all-time high in 2021

Radiocentre data reveals commercial radio grew 25% year-on-year

News

January 2022: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence fell in 4 of the 6 m...

Transformation

What we hoped and what we found: A retrospective analysis of the last decade’s worth of trends

Deeper Founder Ihsan Özçıtak and Medina Turgul DDB’s Managing Strategy Director Berkant Avcı l...

Experiences

2022: the year the sky becomes the biggest ad space

MD of immersive experience company, Pixel Artworks' Tom Burch, thinks that an evolution in advertisi...

Insights

Inspiration from our first 20 years

Drawing on the last 20 years of experience, David Taylor and the brandgym team look to Apple, Snicke...

Insights

How will the business world change in 2022?

Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta br...

Insights

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy ...