About us

Our name came from one of the fables about an owl and a cat. This one goes…

An owl, a cat, and the arts

We consider marketing to be a stray cat, one that’s always loved the arts. A cat, that indeed, knows how to use the arts to her benefit. And who, at times, can even make the arts fall in love with her. One day an owl met this cat and fell in love. The owl said to the cat: “I’m a sailor. If you marry me you’ll have all the mice in the world when I take you overseas.” And so they got married, and travelled for miles under beautiful skies until they reached the owl’s land.

Upon seeing an abundance of mice on the shore, the cat buzzed with excitement. Yet over time, living on this land, the cat began to realise that happiness didn’t come from easy prey, but instead came from the chase. So even though she still loved the owl, she had to leave him in order to be truly happy. And so it goes with marketing… she can’t ever truly be happy just with the arts, she needs the chase. However, she will always love the arts.

About the magazine

MediaCat is a UK-based online publication which explores marketing and media change. We focus on brands, the environments in which they operate, and the industries that serve them. We report on culture, society, ideas, trends, and perspectives. Delving into modern brand experiences, evolving media landscapes, emerging forms of insight, the dynamic world of commerce, forces of transformation in organisations and markets, and the drivers of social impact, the magazine aims to guide professionals navigating a brave new world.

We’re always on the hunt for new contributors. To find out more, contact us.

MediaCat Magazine launched in 2021 and is owned and published by Kapital Media.

EDITORIAL TEAM

Mike Piggott, Exec. Editor

Mike is former editor of The Marketing Society (2013-2020), where he worked with CMOs, marketing directors, CEOs, authors, and planners to produce interesting content, from podcasts to publications. He joined MediaCat Magazine near the end of 2021. He’s also a street photographer, screenwriter, spoken word poet, film and TV blogger and occasional music critic.

Natasha Randhawa, Editor-at-large

Tash joined the magazine at the start of 2023. Previously she headed comms for The Marketing Society (2018-2022). Now as MediaCat Magazine‘s Editor-at-large, she travels around Southeast Asia, writing about culture, social impact, creativity and technology, and how these forces influence the marketing industry and wider business world.

Nazli Selin Ozkan, Business Editor

Selin has been with MediaCat in Turkey since 2017, working on, amongst other things, Brand Week Istanbul, MediaCat’s flagship event. In 2018 she began work launching the magazine, and now splits her time across the business.

Grace Gollasch, Content & Social Media Editor

Grace relocated from Australia to London in July 2023, joining the MediaCat Magazine team in September 2023. Before making the move, Grace spent a year and a half at Mediaweek, Australia’s largest media trade publication, where she was a journalist and social media manager.

EDITORIAL ADVISORY GROUP

In 2023 we formed this group to help shape the magazine. Its members will come and go (as they’re busy people), but here’s the current crop of wonderful people advising us.

Cat Agostinho
Co-Founder at Imagen Insights

Hannah Hayes-Westall
Strategy Director at Mullenlowe London

Bee Pahnke
Head Of Voice at Grey London

Chris Jefford
Founder and CEO at Truant London

Elizabeth Anyaegbuna
Co-Founder at sixteenbynine media

Opal Turner
Freelance creative

Charlotte Mair
Founder and MD at The Fitting Room

Sam Collenette
Senior Strategist at Drum

Emelina Nyqvist
Strategy Director at Ogilvy

Mike Chivers
Creative Director at The PHA Group