About us

Our name came from one of the fables about an owl and a cat. This one goes…

An owl, a cat, and the arts

We consider marketing to be a stray cat, one that’s always loved the arts. A cat, that indeed, knows how to use the arts to her benefit. And who, at times, can even make the arts fall in love with her. One day an owl met this cat and fell in love. The owl said to the cat: “I’m a sailor. If you marry me you’ll have all the mice in the world when I take you overseas.” And so they got married, and travelled for miles under beautiful skies until they reached the owl’s land.

Upon seeing an abundance of mice on the shore, the cat buzzed with excitement. Yet over time, living on this land, the cat began to realise that happiness didn’t come from easy prey, but instead came from the chase. So even though she still loved the owl, she had to leave him in order to be truly happy. And so it goes with marketing… she can’t ever truly be happy just with the arts, she needs the chase. However, she will always love the arts.

About the magazine

MediaCat is a UK-based online publication which explores marketing and media change. We focus on brands, the environments in which they operate, and the industries that serve them. We report on culture, society, ideas, trends, and perspectives. Delving into modern brand experiences, evolving media landscapes, emerging forms of insight, the dynamic world of commerce, forces of transformation in organisations and markets, and the drivers of social impact, the magazine aims to guide professionals navigating a brave new world.

We’re always on the hunt for new contributors. To find out more, contact us. MediaCat Magazine launched in 2021 and is owned and published by Kapital Media.


Executive Editor at MediaCat Magazine
Head of Content & Partnerships at MediaCat Magazine
Editor-at-large at MediaCat Magazine
Content & Social Editor at MediaCat Magazine


CMO at Basis Research
Co-founder at Imagen Insights
Co-Founder and CEO at Truant London
Strategy Director at MullenLowe Group UK
Co-Founder of 16×9 Media and President of Bloom UK
Creative Copywriter at Ogilvy
Senior Strategist at DRUM
Senior Strategist at Ogilvy UK
Group Creative Director at AKQA
Creative Director at The PHA Group
Head of Voice at Grey London