Mike Piggott, Author at MediaCat

Mike Piggott

Executive Editor at MediaCat Magazine

For eight years (2013 to 2020) Mike shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. He launched their podcast channel in early 2022, and set about creating thematic content that writers could dig into each month, themes such as 'utopias and dystopias' and 'age and wisdom'. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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Do brands get to say they’re cool, or do we?

A tale of Birkenstock, Barbie and The Bear... 22.10.2023

Archiving blackness: with PhD researcher, ndhenry

A curation of magazine covers and turning points in Black history... 04.10.2023

Rani Patel on truth and lies, Gen Z, trust and transparency

CALLING's founder and MD talks about truth, in work and life... 01.10.2023

Humble pie and beautiful magazines: we talk to Steven Watson

The Director at Stack Magazines shares his passion for print... 30.09.2023

Meet wellness entrepreneur, Steph Elswood

'I've always aimed for authenticity in everything I put out there'... 05.09.2023

Kirsty Saddler and Annalisa Roy: purpose and the culture of swim

Speedos' mission to make the water more equitable... 16.08.2023

‘No More Menemies’: Lori Meakin on a gender-equal world

Discussing why patriarchy isn't fit for purpose and more... 15.08.2023

Cody Amos discusses VFX, directing and getting into the business

Using visual effects sparingly to tell a story... 02.08.2023

Mark Fawcett on Gen Z’s desire to learn useful skills

Inescapable truths, trust, honesty and purpose washing... 25.07.2023

A chat with Fight Director and Performer, Jack Stockdale-Haley

‘Fear of doing something wrong often prevents you from all the things that are right.’... 08.06.2023

Actor to business leader: meet Tommy Hatto

From being discovered by Dustin Hoffman to winning awards for work around body image... 22.05.2023

Riot Games’ Eric Tan talks Arcane, gaming, and music

Inasmuch as Eric could, we talk about Riot's upcoming projects... 04.04.2023

Imagen Insights’ Sinead Lambe and Helena French on idols

Do idols have a place in today's world?... 03.04.2023

Can magic mushrooms be medicine? We ask Tara Austin

Mental health, politics, psilocybin research, and the wellness industry... 30.03.2023

Four favourite books: Mike Piggott

What have you read lately? Which are your favourite books?... 21.03.2023

AI app for menopause management: Q&A with Jo Barnard

The award-winning industrial design agency launches Luma... 16.03.2023

Q&A: How Liquid Death puts entertainment over marketing

Cultural shifts to watch in 2023

CGI in Out-Of-Home Advertising

Paris Olympics 2024: how brands can ‘win’

Co-op ditches TV ad to encourage donations this Christmas

61% of marketers expect business to improve in 2024

GroupM forecast: 2023 global ad revenue to grow 5.8%

Truant London’s UNRULY celebrates 50 years of hip-hop

Rani Patel on truth and lies, Gen Z, trust and transparency

Humble pie and beautiful magazines: we talk to Steven Watson

Kirsty Saddler and Annalisa Roy: purpose and the culture of swim

‘No More Menemies’: Lori Meakin on a gender-equal world

Six myths about gamers: what brands should know

Girlhood and the hyper-segmentation of identity

Tackling the ad waste dilemma

Waning veganism, brands, and flexitarians

Like them or not, gambling ads are raising the bar

Brands: new directions lead to better things

Now is the time to dial up humour in advertising

Ask the right questions

Q&A: the archaic Silicon Valley model and techno-solutionism

Q&A: How Liquid Death puts entertainment over marketing

TwelveAM’s MD: how luxury brands tackle social media

Livewire’s CEO: ‘Now is the time for brands in gaming’

Mike Piggott

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