Kirsty Saddler and Annalisa Roy on the culture of swim

The culture of swim and making the water more equitable


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Kirsty Saddler and Annalisa Roy on the culture of swim

For this podcast our Editor Mike Piggott spoke to Annalisa Roy and Kirsty Saddler. Annalisa was previously head of strategy at Grey London, and has also worked for AMV BBDO, BBH and Publicis. She now runs her own brand and creative consultancy. Her client, Kirsty, is VP Global Brand Marketing at Speedo International. Kirsty has worked agency side at DDB, BBH New York and Anomaly, and was head of strategy at BBH London before making the jump into the brand world with Leon Restaurants, and then moving onto Speedo two years ago.

In this podcast Mike asks Kirsty and Annalisa about incremental versus radical change and how you balance the two as a leader, whether clients know what they want when it comes to briefs, the culture of swim and making the water more equitable, how much brands can (and perhaps should) help improve our way of life, the water and wellness, and Speedos’ plans for the upcoming Olympics.

Useful links

Speedos Swim United

Annalisa Roy’s consultancy

Speedos’ advice and blog

Annalisa Roy, Strategic advisor

Annalisa was previously Joint Head of Strategy at Grey London. She is now an independent strategic advisor to brands, widely known for her expertise in strategic innovation and her innate need to challenge the status quo. Having started her career as a digital media specialist working for OMD and Verizon Media, she then moved on to working with 4 of the most respected advertising agencies in London: AMVBBDO, Publicis, BBH and most recently Grey as board strategist, head of content and social strategy and global strategy lead.

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Mike Piggott, Executive Editor at MediaCat Magazine

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched a podcast and began creating interesting marketing industry related content, with monthly themes such as 'Utopias and Dystopias', 'Hope and Kindness' and 'Side Quests'. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication and a podcast. He is also a street photographer, screenwriter, and film and TV blogger. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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