MediaCat Magazine

NEWS

December 2021: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence rose in 3 of the 6 major UK regions

Age – it’s time for a rethink and a reset

Age shouldn't be the missing component of diversity and inclusion, argues Emily Fairhead-Keen, Strategy Partner at Wavemaker UK

News

Over 6,000 votes cast to select the 2021 40 Over Forty

40 Over Forty continues to give a platform for age positivity

Insights

November 2021: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence rising

News

The grit in the oyster

Eve Sleep’s CEO Cheryl Calverley on why she’s always looking to shake up the status quo

Transformation

To in-house, or not to in-house? That is the question

Dan Chorlton, CEO and Co-Founder of GOA Marketing, looks at how, after lockdown, talent is going to be on the minds of most marketing leaders in the near future

Insights

Interbrand releases Best Global Brands 2021

Brands report recorded the largest brand growth ever

PERSPECTIVES

How I learnt to stop worrying and love the cookie-pocalypse

Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories

Shoshana Eilon, 13.01.2022

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author David Wethey

David Wethey, 11.01.2022

The human condition: What Barbie can teach Boris

Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover

Julian Saunders, 10.01.2022

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury

Giles Lury, 05.01.2022

Music matters: Chuck D’s inspiration for driving attention

Truant London's CEO and Co-Founder, Chris Jefford, looks at what advertising can learn from music when it comes to driving attention

Chris Jefford, 13.12.2021

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space

Thomas Le Thierry, 13.12.2021

INTERVIEWS

Social Impact

Accessibility as a customer experience problem

Marianne Waite, Director of Inclusive Design at Interbrand talks about how brands are increasingly adopting more inclusive practices

Transformation

The tech entrepreneur turned sci-fi writer changing writing for good

Amit Gupta, Founder at Sudowrite, hopes technology will help people become better writers

TRENDS

Insights

Inspiration from our first 20 years

Drawing on the last 20 years of experience, David Taylor and the brandgym team look to Apple, Snickers, Nespresso, Magnum and Tesco for brand strategy tips and things they've learned

Insights

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead

Experiences

Predictions for event and experiential marketing in 2022

With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded content will be king in the year ahead

Insights

6 takeaways from Cannes Lions

Cannes Lions International Festival of Creativity was held virtually last week. In addition to livestreamed awards shows, participants accessed a plethora of on-demand talks.

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Transformation

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism

MOST POPULAR

Insights

Inspiration from our first 20 years

Drawing on the last 20 years of experience, David Taylor and the brandgym team look to Apple, Snickers, Nespresso, Magnum and Tesco for brand strategy tips and things they've learned

Insights

Hide your purpose under a bushel

Brand purpose is one of the most hotly contested topics in marketing, but how can it actually be effective?

Insights

How I learnt to stop worrying and love the cookie-pocalypse

Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories

Stories

Advertising: reimagined. Why the language we use is a sign of bigger issues.

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean

Experiences

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author David Wethey

Social Impact

The human condition: What Barbie can teach Boris

Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover

Insights

How will the business world change in 2022?

Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta brands... author Peter Fisk looks at key moments for the year ahead

Insights

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead