MediaCat Magazine

NEWS

News

Facebook introduces new monetisation tools for creators

Competition for content creators is heating up and Facebook feels it

News

When creativity meets politics

Polaris Awards 2021 offers a look at some of the best political campaigns around the world

News

Songtradr acquires global creative music agency MassiveMusic

The deal aims to create a complete tech enabled music solution for brands in the digital age.

News

YouTube’s updated terms of service come into effect

The update includes changes in content monetization and privacy

News

Euro Trash or 3D heaven

Eurovision came to fans throughout the week in glorious 3D

News

Is Apple running a monopoly?

Epic battle brewing between Fortnite developer and Apple

News

Hey Internet, leave those kids alone

The UK Government is to ban online junk food adverts and fine companies who fail to protect children from harmful content

PERSPECTIVES

Break down media’s walls

Nicole Kivel, Regional Managing Director of Retail Media, Northern Europe at Criteo explores how retailers can become media moguls

Nicole Kivel, 20.05.2021

Online but off-limits

Marion Ranvier, Web Accessibility and Foundation Director at Contentsquare argues that brands must work harder to make websites and apps more accessible

Marion Ranvier, 13.05.2021

Influencer marketing: an incredible creative opportunity

It’s just a shame some of it is a bit rubbish

Tom Curtis, 29.04.2021

You know nothing about me

Prof. Moran Cerf of Kellogg School of Management says marketers can predict how new customers will behave, the moment they join a service, by looking at networks and data on peers.

Moran Cerf, 26.04.2021

Third time’s a charm for UK consumers

Frances Lazenby, Senior Strategist at The Ozone Project, says the mood of the nation has been transformed as the UK’s third national lockdown thaws and consumer confidence to spend within key categories returns

Frances Lazenby, 22.04.2021

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

Dr. Rebecca Swift, 01.04.2021

INTERVIEWS

Transformation

A not so bleak future

Hao Li, co-founder and CEO of Pinscreen, offers an encouraging perspective on the uses of artificial intelligence-powered solutions

Transformation

AI and The Human Narrative

Dr Beth Singler explores the narratives around artificial intelligence and how humans and machines are morphing into each other

TRENDS

Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Transformation

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

MOST POPULAR

Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

News

Euro Trash or 3D heaven

Eurovision came to fans throughout the week in glorious 3D

News

Is Apple running a monopoly?

Epic battle brewing between Fortnite developer and Apple

Transformation

Navigating a sociotechnical age

From navigating our interactions with digital systems such as artificial intelligence and algorithms to a socially beneficial trajectory for technology, Alix Dunn walks us through the sociotechnical challenges we are currently facing

Transformation

Break down media’s walls

Nicole Kivel, Regional Managing Director of Retail Media, Northern Europe at Criteo explores how retailers can become media moguls

Experiences

Online but off-limits

Marion Ranvier, Web Accessibility and Foundation Director at Contentsquare argues that brands must work harder to make websites and apps more accessible

Transformation

A not so bleak future

Hao Li, co-founder and CEO of Pinscreen, offers an encouraging perspective on the uses of artificial intelligence-powered solutions