MediaCat Magazine

Q&A: the archaic Silicon Valley model and techno-solutionism

‘A solution in search of a problem’

TwelveAM’s MD: how luxury brands tackle social media

When opening a social channel, the aim is to be entertained

PERSPECTIVES

Rush for reinvention: to thine own brand be true

Never lose sight of the reason your brand exists

Social Impact

Mask wearing: Self censorship or sound advice?

The Advertising Association found less than half LGBTQ+ people felt they ...

Laylla AbuGharbieh, 30.11.2023

How can brands stay on the consumer behaviour pulse?

Brands are struggling to grab attention and lock down loyalty

Transformation

Into the emotional panopticon

Unmasking the wider risks of an emotion-detecting AI world

Experiences

Mask on, mask off

With AI chatbots, we might forget we have the mask on

Experiences

Dark UX is killing consumer confidence

Brands should consider how they can create positive online experiences

Social Impact

Is there a problem in Adland?

Clamouring for shock value... a pervasive trend in the industry

TRENDS

Social Impact

Girlhood and the hyper-segmentation of identity

How influencers and brands are changing product storytelling

Waning veganism, brands, and flexitarians

Understanding consumer attitudes can help brands navigate these changes

Tom Hedges, 29.11.2023

Aoife Nicholas, 28.11.2023

Navigating advertising during a cost of living Christmas

Common People's Aoife on brands driving advertising, but with empathy

Aaron Goldman, 27.11.2023

To the fore: 4 big advertising trends for 2024

New ad formats, custom AI, and breakup of big tech

What brands need to know about consumers in 2024

Sustainability waning, trust issues, and boomer spending power

Matt Smith, 27.11.2023

Experiences

Creating a safe haven in today’s B2B climate

Behave like a partner, not just a supplier

Chris Bailey, 23.11.2023

MOST POPULAR

Stories

Q&A: How Liquid Death puts entertainment over marketing

'We're closer to a writer’s room than a traditional marketing department'

Want to reach a new community? Read the room first

For brands, community building is often bottom of the pile

The irresistible power of imperfect brands

Transforming a brand from faceless machine to relatable character

How can brands stay on the consumer behaviour pulse?

Brands are struggling to grab attention and lock down loyalty

To the fore: 4 big advertising trends for 2024

New ad formats, custom AI, and breakup of big tech

What brands need to know about consumers in 2024

Sustainability waning, trust issues, and boomer spending power

Social media trends that will shape 2024

Attention layering, post-representation, the offline internet, everyday fandom, and mischief mode

Navigating the new mobile ad landscape, with Moloco’s VP

There’s so much change coming in terms of user privacy

PODCASTS

Rani Patel on truth and lies, Gen Z, trust and transparency

CALLING's founder and MD talks about truth, in work and life

Rani Patel, 01.10.2023

Steven Watson, 30.09.2023

Humble pie and beautiful magazines: we talk to Steven Watson

The Director at Stack Magazines shares his passion for print

Kirsty Saddler and Annalisa Roy: purpose and the culture of swim

Speedos' mission to make the water more equitable

Annalisa Roy, 16.08.2023

‘No More Menemies’: Lori Meakin on a gender-equal wor...

Discussing why patriarchy isn't fit for purpose and more

Mike Piggott, 15.08.2023

Cody Amos discusses VFX, directing and getting into the business

Using visual effects sparingly to tell a story

Mike Piggott, 02.08.2023