MediaCat

Not bigger but better for 2021?

Sean Hargrave, 16.04.2021

Will the Watchdog bite?

MediaCat, 12.04.2021

‘Flopperoo’ float woes as some Deliveroo riders go on strike

MediaCat, 09.04.2021

Real women exercise

MediaCat, 29.03.2021
Magic and Maths
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
All Themes »

Foot in mouth disease

Brands are still finding their feet when it comes to tapping into the zeitgeist on social media but it’s a very fine line to tread, warns Chris Stokel-Walker

Chris Stokel-Walker, 07.04.2021

NEWS

Transformation

Not bigger but better for 2021?

The IPA Bellwether Report measures budget increases against cuts and has found things are getting better in the first quarter of 2021, or at least less bad, than in the last quarter of 2020.

Sean Hargrave, 16.04.2021
News

Will the Watchdog bite?

UK's new tech regulator begins work on pro-competition regime for digital markets

MediaCat, 12.04.2021
News

‘Flopperoo’ float woes as some Deliveroo riders go on strike

Deliveroo IPO shows the shine has been taken off the appeal of gig economy tech company floatations.

MediaCat, 09.04.2021
Social Impact

Real women exercise

A copyright-free image library featuring women of different sizes, ages and backgrounds encouraging more women to keep active

MediaCat, 29.03.2021
News

Number 10 is number one

Number 10 outspent the likes of Unilever and Sky on campaigns that attracted controversy and criticism

MediaCat, 26.03.2021
Stories

Let the best platform win

Streaming platforms implement various strategies as the race to grow subscriber base intensifies

MediaCat, 18.03.2021
News

Elon Musk latest to jump on the NFT bandwagon

Are NFTs just a hype or could they become something more?

MediaCat, 16.03.2021
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PERSPECTIVES

Find the ‘I’ in ‘team’

Companies should be praised for offering apprenticeships, claims André (Dedé) Laurentino, CCO Ogilvy UK, but they often miss the target when it comes to full inclusivity

André Laurentino, 10.03.2021

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

Laura Smith, 08.03.2021

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Kathryn Jacob OBE, 17.02.2021

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Andy Jones, 19.01.2021

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

James Turner, 08.12.2020

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Mazen Hussain, 16.11.2020
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INTERVIEWS

Stories

Marrying maths and magic

Wolff Olins CEO Sairah Ashman has dug into the secret formula for building brand – and self.

Morag Cuddeford-Jones, 10.02.2021
Stories

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.

Morag Cuddeford-Jones, 16.11.2020

TRENDS

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

MediaCat, 11.02.2021
Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

MediaCat, 09.02.2021
All for one and one for all
Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

MediaCat, 30.11.2020
Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Jean-Christophe Conti, 30.10.2020
Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

James Delves, 28.10.2020
Experiences

No news is bad news

Whether it’s on social media, review sites or companies’ own webpages, there is no stopping a consumer scorned.

MediaCat, 14.09.2020
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MOST POPULAR

Transformation

Not bigger but better for 2021?

The IPA Bellwether Report measures budget increases against cuts and has found things are getting better in the first quarter of 2021, or at least less bad, than in the last quarter of 2020.

Sean Hargrave, 16.04.2021
News

Will the Watchdog bite?

UK's new tech regulator begins work on pro-competition regime for digital markets

MediaCat, 12.04.2021
Social Impact

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

Dr. Rebecca Swift, 01.04.2021
Experiences

Driving connection and conversion through digital design

Ben Harwood, European Creative Director at Feed, looks at how design can shed the clunky image often associated with email and display banners.

Ben Harwood, 31.03.2021
Social Impact

Real women exercise

A copyright-free image library featuring women of different sizes, ages and backgrounds encouraging more women to keep active

MediaCat, 29.03.2021
News

Number 10 is number one

Number 10 outspent the likes of Unilever and Sky on campaigns that attracted controversy and criticism

MediaCat, 26.03.2021
Transformation

AI and The Human Narrative

Dr Beth Singler explores the narratives around artificial intelligence and how humans and machines are morphing into each other

Defne Saricetin, 24.03.2021
Stories

Locked down and uninspired

Chris Stokel-Walker asks why viewers were faced with such bland creative during a time when the opportunity to reach TV audiences and re-energise them was at an all-time high

Chris Stokel-Walker, 11.03.2021
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