MediaCat Magazine

PERSPECTIVES

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

Lindsey Stephens, Senior Engagement Director at Wolff Olins, examines how luxury brand partnerships with more affordable players can engage an elusive Gen Z audience

Lindsey Stephens, 17.05.2022

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know about the metaverse." Seen Connects' Joe Mowles digs into what drives us

Joe Mowles, 09.05.2022

Connecting on a human level: why emotions are the next big B2B marketing tool

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ones

Nick Mason, 06.05.2022

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three books to show that, whilst technology changes, humans do not

Kevin Chesters, 05.05.2022

Ageism is not about being old

Chief Operating and Inclusion Officer at RAPP Group, Carolyn Stebbings, reflects on ageism and the fact there is value in all ages

Carolyn Stebbings, 05.05.2022

Three ways to nail internal comms in 2022

ACA Live's Owner and MD, Adam Goodman, on why you should spend time focusing on your internal comms this year

Adam Goodman, 04.05.2022

INTERVIEWS

Stories

Lovehoney and the wild world of lockdown sex

MediaCat chat to the Lovehoney team about remote love, tackling stigma and having conversations around sexual wellness

Experiences

Q&A with Jo Barnard, founder and Creative Director of industrial design agency, Morrama

In this interview our Editor, Mike Piggott, chats to Jo about having a desk covered in sex toys, the evolution of the sexual wellness industry and men entering the conversation

PODCASTS

Toby Beresford and Tom Bryant on subscriptions, gamification, influencers, and jam

Author Toby Beresford and Veneficus' Tom Bryant shoot the breeze on subscriptions, gamification, freebies, the metaverse and 'traffic' jam

Mike Piggott, 10.05.2022

Rebel With A Cause — with MTArt’s Marine Tanguy and Yann Mathias, and RANKIN’s Opal Turner

Marine Tanguy, Yann Mathias and Opal Turner discuss strategy, planning, creativity, and the future of art and commerce

Mike Piggott, 10.03.2022

LEGO, Vivienne Westwood and a German general: talking creative nudges with author Kev Chesters

Author Kev Chesters talked to us about LEGO and Lady Gaga's 'meat dress', in this first episode of the MediaCat Magazine podcast

Mike Piggott, 21.02.2022

Introducing the MediaCat Magazine podcast

Subscribe to the pod, for conversations with authors, business leaders, entrepreneurs, and weird and wonderful people from all walks of life.

Mike Piggott, 24.01.2022

TRENDS

Commerce

Challenger brands to watch in 2022

From challenging the ride-sharing category to cutting the time of grocery deliveries to 10 minutes, embracing maximalism and taking on the metaverse, eatbigfish's challenger brands of 2022 offer innovative and simple solutions to some of the world's most complex issues

Neuroeconomics: transforming marketing this decade

Commerce

Neuroeconomics: transforming marketing this decade

In a world drowning in information, simply making and distributing materials and messaging is no longer enough, argues Turtl's Nick Mason

Consumers in 2022: the three trends marketers need to know

Commerce

Consumers in 2022: the three trends marketers need to know

Creatopy's CEO, Gabriel Ciordas, gives us three trends marketers should know for the year ahead, from online to social to personalisation

Transformation

Gaming invented the metaverse, but where is it going next?

The Value Engineers' Simon Stokes looks to entertainment crossovers into parallel worlds, the way we work and play, Earth version 2.0, and the wacky world of NFTs for answers

Commerce

Gaming, streaming, discoverability: what defines today’s TV landscape for advertisers?

From automatic content recognition to advertising-based video on demand, Samsung Ads Europe's Nik Dewar on what's defining the TV landscape right now

News

Commercial radio advertising revenues hit an all-time high in 2021

Radiocentre data reveals commercial radio grew 25% year-on-year

News

January 2022: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence fell in 4 of the 6 major UK regions

MOST POPULAR

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

Lindsey Stephens, Senior Engagement Director at Wolff Olins, examines how luxury brand partnerships with more affordable players can engage an elusive Gen Z audience

Lindsey Stephens, 17.05.2022

All that is solid

'Edison recognised that disruptive ideas both excited and scared people and that fear hampered adoption.' In his latest piece Richard Shotton introduces us to skeuomorphism

Richard Shotton, 16.05.2022

Face the strange

Genius Steals' Faris Yakob says it's hard to face the strange... clients say 'give me something that has never been done before, but show me it will work'

Faris Yakob, 12.05.2022

Connecting on a human level: why emotions are the next big B2B marketing tool

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ones

Nick Mason, 06.05.2022