MediaCat
News Themes About Contact

Back to retro?

MediaCat, 03.03.2021

Trustpilot lifts a lid on fake reviews

Sean Hargrave, 02.03.2021

Looking after the brand next door

MediaCat, 01.03.2021

Under the influence

MediaCat, 26.02.2021
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
Shaking Up the Status Quo
  • Experiences
  • Stories
  • Insights
  • Commerce
  • Transformation
  • Social Impact

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Kathryn Jacob OBE, 17.02.2021

A bright future for advertising, post-Brexit

Despite all the uncertainty and early problems with red tape, ad execs feel they can still look forward to a positive collaborative working relationship with the EU, Catherine Turner discovers.

Catherine Turner, 16.02.2021

Marrying maths and magic

Wolff Olins CEO Sairah Ashman has dug into the secret formula for building brand – and self.

Morag Cuddeford-Jones, 10.02.2021

Publishers take on Google for life after cookies

The struggle to identify and target consumers accurately online continues, but will this be an opportunity to level the playing field, asks Sean Hargrave

Sean Hargrave, 03.02.2021

PERSPECTIVES

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Andy Jones, 19.01.2021

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

James Turner, 08.12.2020

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Mazen Hussain, 16.11.2020

The 4D puzzle of marketing to Gen Z

In Part Two of our two-part exploration of GenZ, Jerome Hiquet explains how to win the Customer Attention battle.

Jerome Hiquet, 26.10.2020

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Alastair Pickering, 20.10.2020

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Jerome Hiquet, 20.10.2020
SEE MORE

INTERVIEWS

Stories

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.

Morag Cuddeford-Jones, 16.11.2020
Experiences

A sporting chance

Marissa Pace, CMO of World Rugby, explains how she is translating her passion for the sport for a new generation

Morag Cuddeford-Jones, 20.10.2020

TRENDS

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

MediaCat, 11.02.2021
Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

MediaCat, 09.02.2021
Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

MediaCat, 30.11.2020
Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Jean-Christophe Conti, 30.10.2020
Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

James Delves, 28.10.2020
Experiences

No news is bad news

Whether it’s on social media, review sites or companies’ own webpages, there is no stopping a consumer scorned.

MediaCat, 14.09.2020
SEE MORE

MOST POPULAR

News

Back to retro?

Dispo, an invite-only retro photo app, promises to be the new hype

MediaCat, 03.03.2021
News

Trustpilot lifts a lid on fake reviews

Trustpilot’s first transparency report reveals one in twenty reviews are fakes, Sean Hargrave reports

Sean Hargrave, 02.03.2021
News

Looking after the brand next door

Consumers want to support their local business communities and are looking to brands to follow suit

MediaCat, 01.03.2021
News

Under the influence

Concerns rise again that companies are using influencers to get around more stringent advertising regulations

MediaCat, 26.02.2021
News

Wanna be in our gang?

Will Clubhouse prove to be a network unlike any other, or another sponge for marketing content?

MediaCat, 25.02.2021
News

Spotify launches Spotify Audience Network, a new audio advertising marketplace

Spotify Audience Network will provide a new way to reach Spotify’s millions of users

MediaCat, 24.02.2021
News

Disney+ reaches 95 million subscribers

The streaming platform announces ambitious targets, new content

MediaCat, 18.02.2021
News

Alexa – I need a pick me up…

As brands continue to struggle with the question of how exactly to use voice assistants to deepen their relationships with customers, perhaps it is time to go back to basics.

MediaCat, 18.02.2021
SEE MORE
Mediacat

© Copyright MediaCat 2021. This site is made by Fu&Ha Design Studio.

  • About
  • Privacy Policy
  • Terms of Use

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

MediaCat
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Performance Cookies

This website uses Google Analytics and Yandex Metrica to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Targeting Cookies

Cookies that gather information about your browsing habits. They remember that you have visited a website and, in order to provide you with ads that are more relevant, share this information with other organisations, such as advertisers and platforms on which we advertise. Examples: Twitter, LinkedIn and Facebook.

Without these cookies, online advertisements you see will be less relevant to you and your interests.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy