MediaCat Magazine

PERSPECTIVES

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Andy Jones, 19.01.2021

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

James Turner, 08.12.2020

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Mazen Hussain, 16.11.2020

The 4D puzzle of marketing to Gen Z

In Part Two of our two-part exploration of GenZ, Jerome Hiquet explains how to win the Customer Attention battle.

Jerome Hiquet, 26.10.2020

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Alastair Pickering, 20.10.2020

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Jerome Hiquet, 20.10.2020

INTERVIEWS

Stories

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.

Experiences

A sporting chance

Marissa Pace, CMO of World Rugby, explains how she is translating her passion for the sport for a new generation

TRENDS

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

Experiences

No news is bad news

Whether it’s on social media, review sites or companies’ own webpages, there is no stopping a consumer scorned.

MOST POPULAR

News

Back to retro?

Dispo, an invite-only retro photo app, promises to be the new hype

News

Trustpilot lifts a lid on fake reviews

Trustpilot’s first transparency report reveals one in twenty reviews are fakes, Sean Hargrave reports

News

Looking after the brand next door

Consumers want to support their local business communities and are looking to brands to follow suit

News

Under the influence

Concerns rise again that companies are using influencers to get around more stringent advertising regulations

News

Wanna be in our gang?

Will Clubhouse prove to be a network unlike any other, or another sponge for marketing content?

News

Spotify launches Spotify Audience Network, a new audio advertising marketplace

Spotify Audience Network will provide a new way to reach Spotify’s millions of users

News

Disney+ reaches 95 million subscribers

The streaming platform announces ambitious targets, new content

News

Alexa – I need a pick me up…

As brands continue to struggle with the question of how exactly to use voice assistants to deepen their relationships with customers, perhaps it is time to go back to basics.