MediaCat

Burger King gets dolled up to the nineties

MediaCat, 20.01.2021

YouGov data reveals support for new national lockdown

MediaCat, 19.01.2021

European deliveries a bridge too far after Brexit

MediaCat, 18.01.2021

Marks & Spencer’s Jaeger-bomb

MediaCat, 15.01.2021
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
Shaking Up the Status Quo

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Andy Jones, 19.01.2021

PERSPECTIVES

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Mazen Hussain, 16.11.2020

The 4D puzzle of marketing to Gen Z

In Part Two of our two-part exploration of GenZ, Jerome Hiquet explains how to win the Customer Attention battle.

Jerome Hiquet, 26.10.2020

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Alastair Pickering, 20.10.2020

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Jerome Hiquet, 20.10.2020

Shape up or ship out of social

Either businesses take the next step in social or quietly disappear overwhelmed by volumes of meaningless posts.

Katy Howell, 17.09.2020

The formula for successful business transformation

The formula of a successful transformation requires us to look at the ecosystem and change individual elements with the whole in mind.

Emma Robertson, 17.09.2020
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INTERVIEWS

Stories

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.

Morag Cuddeford-Jones, 16.11.2020
Experiences

A sporting chance

Marissa Pace, CMO of World Rugby, explains how she is translating her passion for the sport for a new generation

Morag Cuddeford-Jones, 20.10.2020

TRENDS

Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

MediaCat, 30.11.2020
Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Jean-Christophe Conti, 30.10.2020
Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

James Delves, 28.10.2020
Experiences

No news is bad news

Whether it’s on social media, review sites or companies’ own webpages, there is no stopping a consumer scorned.

MediaCat, 14.09.2020
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MOST POPULAR

News

Burger King gets dolled up to the nineties

The company’s rebrand, the first one in 20 years, takes it back to its 1990s identity

MediaCat, 20.01.2021
News

YouGov data reveals support for new national lockdown

Research shows majority favour the new restrictions

MediaCat, 19.01.2021
News

European deliveries a bridge too far after Brexit

Unravelling Brexit red tape to get the smooth flow of goods going again may take some time

MediaCat, 18.01.2021
News

Marks & Spencer’s Jaeger-bomb

Retailer buys Jaeger brand to bolster transformation programme

MediaCat, 15.01.2021
News

WhatsApp gets the message

Wary of WhatsApp's changes to its privacy policy, many users move to rival platforms

MediaCat, 14.01.2021
News

Ecommerce’s sharp climb masks retail woe

2020 sees worst annual change in retailers' performance despite strong online sales growth

MediaCat, 13.01.2021
Experiences

Google launches AR makeup tool

The tech giant will partner with Perfect Corp and ModiFace to provide AR integration through front-facing camera

MediaCat, 12.01.2021
Commerce

Can retailers deliver this Christmas?

Christmas scramble as second wave of COVID-19 drives consumers online-only 

MediaCat, 30.11.2020
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