MediaCat

How much is too much?

MediaCat, 06.10.2021

London ranks first among top global cities for entrepreneurial success

MediaCat, 16.06.2021

Facebook introduces new monetisation tools for creators

MediaCat, 14.06.2021

When creativity meets politics

MediaCat, 14.06.2021
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Magic and Maths
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
All Themes »

Accessibility as a customer experience problem

Marianne Waite, Director of Inclusive Design at Interbrand talks about how brands are increasingly adopting more inclusive practices

Nazli Selin Ozkan, 15.10.2021

NEWS

News

London ranks first among top global cities for entrepreneurial success

Study reveals the leading global cities to start and grow a business, analysing key factors such as economic freedom, human capital, tech/digital ecosystems, financial initiatives, governmental covid relief and more

MediaCat, 16.06.2021
News

Facebook introduces new monetisation tools for creators

Competition for content creators is heating up and Facebook feels it

MediaCat, 14.06.2021
News

When creativity meets politics

Polaris Awards 2021 offers a look at some of the best political campaigns around the world

MediaCat, 14.06.2021
News

Songtradr acquires global creative music agency MassiveMusic

The deal aims to create a complete tech enabled music solution for brands in the digital age.

MediaCat, 07.06.2021
News

YouTube’s updated terms of service come into effect

The update includes changes in content monetization and privacy

MediaCat, 02.06.2021
News

Euro Trash or 3D heaven

Eurovision came to fans throughout the week in glorious 3D

MediaCat, 01.06.2021
News

Is Apple running a monopoly?

Epic battle brewing between Fortnite developer and Apple

MediaCat, 28.05.2021
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PERSPECTIVES

Digital out of home and the ‘sphere of influence’: A marketer’s answer to on-campus engagement

As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.

James Lane, 02.08.2021

‘Content’: To pitch or not to pitch

How does a client choose between a script they can read, and a collaborative response that can’t be completed in time?

Tom Curtis, 05.07.2021

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Damian Douglas, 23.06.2021

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior Director of Marketing at Upland Software

Anthony Botibol, 18.06.2021

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Marijn Roozemond, 09.06.2021

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Pete Grant, 07.06.2021
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INTERVIEWS

Transformation

The tech entrepreneur turned sci-fi writer changing writing for good

Amit Gupta, Founder at Sudowrite, hopes technology will help people become better writers

Defne Saricetin, 09.08.2021
Experiences

Turning customers into brand ambassadors

Simeon Aldred, Founder and Head of Strategy at Broadwick Live, reveals the details behind Printworks’s success

Nazli Selin Ozkan, 07.07.2021

TRENDS

Insights

6 takeaways from Cannes Lions

Cannes Lions International Festival of Creativity was held virtually last week. In addition to livestreamed awards shows, participants accessed a plethora of on-demand talks.

MediaCat, 29.06.2021
Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Morag Cuddeford-Jones, 10.05.2021
Transformation

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism

Morag Cuddeford-Jones, 06.05.2021
Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

MediaCat, 11.02.2021
Stories

Reddit’s big Super Bowl gamble

What does the social network stand to gain from spending on the big game?

MediaCat, 09.02.2021
All for one and one for all
Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

MediaCat, 30.11.2020
Stories

Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market

Jean-Christophe Conti, 30.10.2020
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MOST POPULAR

Experiences

Metaverse as the new marketing territory for visionary brands

Brands that can provide compelling in-world experiences, from games to desirable digital objects, are set to win.

Sami Can Besceli, 25.08.2021
Experiences

Metaverse: the next big thing around the corner

Shared virtual spaces where people are represented by digital avatars are poised to change much more than gaming in coming years

Sami Can Besceli, 25.06.2021
Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Pete Grant, 07.06.2021
News

YouTube’s updated terms of service come into effect

The update includes changes in content monetization and privacy

MediaCat, 02.06.2021
News

Is Apple running a monopoly?

Epic battle brewing between Fortnite developer and Apple

MediaCat, 28.05.2021
Stories

Connecting in the Moment

James Collins, Senior Vice President, Media Network at Rakuten Advertising explores the importance of context to successful advertising strategies

James Collins, 21.05.2021
Transformation

Break down media’s walls

Nicole Kivel, Regional Managing Director of Retail Media, Northern Europe at Criteo explores how retailers can become media moguls

Nicole Kivel, 20.05.2021
Online but off-limits
Experiences

Online but off-limits

Marion Ranvier, Web Accessibility and Foundation Director at Contentsquare argues that brands must work harder to make websites and apps more accessible

Marion Ranvier, 13.05.2021
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