Perspectives

Insights

How I learnt to stop worrying and love the cookie-pocalypse

Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories

Stories

Advertising: reimagined. Why the language we use is a sign of bigger issues.

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean

Experiences

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author David Wethey

Social Impact

The human condition: What Barbie can teach Boris

Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover

Stories

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury

Insights

Music matters: Chuck D’s inspiration for driving attention

Truant London's CEO and Co-Founder, Chris Jefford, looks at what advertising can learn from music when it comes to driving attention

Transformation

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space

Social Impact

Aging isn’t the problem, ageism is

Anna Dalziel, Founder of 40 Over Forty, highlights the importance of having difficult conversations