Influencer marketing: an incredible creative opportunity

It’s just a shame some of it is a bit rubbish

You know nothing about me

Prof. Moran Cerf of Kellogg School of Management says marketers can predict how new customers will behave, the moment they join a service, by looking at networks and data on peers.

Insights

Third time’s a charm for UK consumers

Frances Lazenby, Senior Strategist at The Ozone Project, says the mood of the nation has been transformed as the UK’s third national lockdown thaws and consumer confidence to spend within key categories returns

Social Impact

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

Experiences

Driving connection and conversion through digital design

Ben Harwood, European Creative Director at Feed, looks at how design can shed the clunky image often associated with email and display banners.

Transformation

Find the ‘I’ in ‘team’

Companies should be praised for offering apprenticeships, claims André (Dedé) Laurentino, CCO Ogilvy UK, but they often miss the target when it comes to full inclusivity

Social Impact

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

Experiences

The silver screen is still audiences’ favourite

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Perspectives