MediaCat

Back to retro?

MediaCat, 03.03.2021

Trustpilot lifts a lid on fake reviews

Sean Hargrave, 02.03.2021

Looking after the brand next door

MediaCat, 01.03.2021

Under the influence

MediaCat, 26.02.2021
The Only Thing That's Certain Is Uncertainty
Media for Social Good
The Right Tool for the Job
Shaking Up the Status Quo

Perspectives

Experiences

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Kathryn Jacob OBE, 17.02.2021
Stories

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Andy Jones, 19.01.2021
Transformation

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

James Turner, 08.12.2020
Stories

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Mazen Hussain, 16.11.2020
Insights

The 4D puzzle of marketing to Gen Z

In Part Two of our two-part exploration of GenZ, Jerome Hiquet explains how to win the Customer Attention battle.

Jerome Hiquet, 26.10.2020
Commerce

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Alastair Pickering, 20.10.2020
Insights

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Jerome Hiquet, 20.10.2020
Stories

Shape up or ship out of social

Either businesses take the next step in social or quietly disappear overwhelmed by volumes of meaningless posts.

Katy Howell, 17.09.2020
Transformation

The formula for successful business transformation

The formula of a successful transformation requires us to look at the ecosystem and change individual elements with the whole in mind.

Emma Robertson, 17.09.2020
Experiences

Have we entered a third generation of brands?

The new era of branding is undoubtedly marketing savvy, but it may be less bothered with brand building.

Giles Lury, 17.09.2020
Insights

Introducing Generation M 

A global cohort of young Muslim consumers represent a huge opportunity for brands that can go beyond superficial stereotypes.

Shelina Janmohamed, 16.09.2020
Transformation

Not even COVID-19 can stop media in its tracks

As agencies and advertisers work together smarter and faster during the pandemic, force majeure clauses remain uninvoked.

Terry Edwards, 16.09.2020
Transformation

Will Martech take down the media agency?

Odd Morten Sørensen argues that martech is now so sophisticated, the media agency as it stands is headed for obscurity.

Odd Morten Sørensen, 03.09.2020
Commerce

Five reasons why marketers need to become better anthropologists

Marketers should develop a better understanding of ordinary people today to improve performance tomorrow.

Dr. Rodney Collins, 03.09.2020
Social Impact

Advertising’s force for social good

Advertising and marketing can show us some of the ways that we can make a positive and unifying contribution to society.

Stephen Woodford, 03.09.2020
Insights

Three ways to influence consumer habits after COVID

If you want to inspire new consumer habits or disrupt old ones, now is a very good time.

Elina Halonen, 03.09.2020