Perspectives

Experiences

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Stories

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Transformation

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

Stories

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Insights

The 4D puzzle of marketing to Gen Z

In Part Two of our two-part exploration of GenZ, Jerome Hiquet explains how to win the Customer Attention battle.

Commerce

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Insights

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Stories

Shape up or ship out of social

Either businesses take the next step in social or quietly disappear overwhelmed by volumes of meaningless posts.

Transformation

The formula for successful business transformation

The formula of a successful transformation requires us to look at the ecosystem and change individual elements with the whole in mind.

Experiences

Have we entered a third generation of brands?

The new era of branding is undoubtedly marketing savvy, but it may be less bothered with brand building.

Insights

Introducing Generation M 

A global cohort of young Muslim consumers represent a huge opportunity for brands that can go beyond superficial stereotypes.

Transformation

Not even COVID-19 can stop media in its tracks

As agencies and advertisers work together smarter and faster during the pandemic, force majeure clauses remain uninvoked.

Transformation

Will Martech take down the media agency?

Odd Morten Sørensen argues that martech is now so sophisticated, the media agency as it stands is headed for obscurity.

Commerce

Five reasons why marketers need to become better anthropologists

Marketers should develop a better understanding of ordinary people today to improve performance tomorrow.

Social Impact

Advertising’s force for social good

Advertising and marketing can show us some of the ways that we can make a positive and unifying contribution to society.

Insights

Three ways to influence consumer habits after COVID

If you want to inspire new consumer habits or disrupt old ones, now is a very good time.