Perspectives - MediaCat

Nostalgia reimagined: Why brands must be novel when looking in the rear-view mirror

Nostalgia can be a powerful tool for a marketer, if used well, argues Wunderman Thompson's Will McCa...

Inclusivity must not be a casualty of digital transformation

The pandemic led to a boom in digital transformation, but leaders need to be mindful of inclusivity ...

The yin and the yang

Writer Ben Kay reflects on 30 years of the internet, and how it remains both a good and bad thing

Who profits from division? Follow the money

Hannah Hayes-Westall says culture wars are a for-profit enterprise, and you should never go to war w...

2022: A human odyssey

ico Design's Nima Falatoori on how brands that carry themselves with truth are exciting prospects

Can brands play a role in creating positive common ground?

There's an opportunity for brands to see audiences as communities, says 1HQ Amsterdam's Terri O'Conn...

Enemies with benefits

Can collaboration lead to success in TV streaming? 2CV's Daniel Hardwick investigates

Ch Ch Changes: why the industry mustn’t be seduced by the thrill of change

For long term growth we must remain grounded and be adaptable, says Wavemaker's Strategy Lead

Bridging the chasm

Richard Shotton introduces us to the concept of reactance, aka sheer bloody-mindedness

Where do we find our tribes these days?

The speed at which we make new connections may have changed, but spaces are the same, says Weber Sha...

Labels unite us: division isn’t a necessary consequence

Asexual model Yasmin Benoit on embracing the benefits of labels in terms of identity

Is simplicity the enemy of storytelling?

M&C Saatchi's Ben Golik says brand storytelling is nothing new, so give us a twist

The changing nature of storytelling

Context is key with bite-sized storytelling, says Alastair Mills, ECD at Impero

Our collective epiphany on work-life balance

'Work to live' as a philosophy is more accepted, and should be cherished, says Mick Mahoney

New world of possibilities

Web 3.0 enables a new form of tribal connection that brands can build on, writes Ben Sillence

New media: bridging the divide for better communication

Mediums like podcasting encourage more complete forms of communication, says Alex Jungius

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