Perspectives

Experiences

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

Lindsey Stephens, Senior Engagement Director at Wolff Olins, examines how luxury brand partnerships with more affordable players can engage an elusive Gen Z audience

Insights

All that is solid

'Edison recognised that disruptive ideas both excited and scared people and that fear hampered adoption.' In his latest piece Richard Shotton introduces us to skeuomorphism

Stories

Face the strange

Genius Steals' Faris Yakob says it's hard to face the strange... clients say 'give me something that has never been done before, but show me it will work'

Insights

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know about the metaverse." Seen Connects' Joe Mowles digs into what drives us

Experiences

Love, fear, and the independent artist

Truant London's Chris Jefford highlights the challenges that independent artists, musicians and creatives face these days, balancing fear and love, risk and reward, and autonomy and control

Commerce

Connecting on a human level: why emotions are the next big B2B marketing tool 

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ones

Social Impact

All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now is showing many examples of love and partnership

Insights

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three books to show that, whilst technology changes, humans do not

Experiences

Ageism is not about being old

Chief Operating and Inclusion Officer at RAPP Group, Carolyn Stebbings, reflects on ageism and the fact there is value in all ages

Transformation

Three ways to nail internal comms in 2022

ACA Live's Owner and MD, Adam Goodman, on why you should spend time focusing on your internal comms this year

Social Impact

How can brands navigate the topic of sustainability? 

Global Chief Strategy Officer at Iris, Ben Essen, reports on Earth Day, and what brands have been up to

Social Impact

Sustainability: does negative concern really drive positive change? 

Andreea, Behavioural Science Lead at Walnut Unlimited, looks at, amongst other things, the gap between what people say and what they do when it comes to being green

Stories

Key drivers changing the world around us in 2022

From implementing sustainable practices to increasing diversity and returning to physical connection, Sledge's Sarah Yeats investigates

Experiences

Art, fashion, branding and the importance of acting with intention

Mullenlowe Group UK's Strategy Director Hannah Hayes-Westall argues that engaging and innovating is more important than perfecting when it comes to finding your brand voice in the metaverse

Experiences

What’s love got to do with it?

In his latest piece The Value Engineers' Giles Lury wonders if the nature of consumer love for brands has changed

Stories

It ain’t pretty, but at least we’ll have nice memories

Author and copywriter Glenn Fisher on the power of nostalgia