MediaCat

December 2021: UK Consumer Confidence Briefing

John Gilbert, 05.01.2022

Age – it’s time for a rethink and a reset

Emily Fairhead-Keen, 07.12.2021

Over 6,000 votes cast to select the 2021 40 Over Forty

MediaCat, 07.12.2021

November 2021: UK Consumer Confidence Briefing

John Gilbert, 02.12.2021
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Perspectives

Insights

How I learnt to stop worrying and love the cookie-pocalypse

Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories

Shoshana Eilon, 13.01.2022
Stories

Advertising: reimagined. Why the language we use is a sign of bigger issues.

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean

Amy Kean, 12.01.2022
Experiences

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author David Wethey

David Wethey, 11.01.2022
Social Impact

The human condition: What Barbie can teach Boris

Julian Saunders shares some observations about Mattel's legendary rebrand of Barbie that Boris Johnson could use to pull off a makeover

Julian Saunders, 10.01.2022
Stories

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury

Giles Lury, 05.01.2022
Insights

Music matters: Chuck D’s inspiration for driving attention

Truant London's CEO and Co-Founder, Chris Jefford, looks at what advertising can learn from music when it comes to driving attention

Chris Jefford, 13.12.2021
Transformation

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space

Thomas Le Thierry, 13.12.2021
Social Impact

Aging isn’t the problem, ageism is

Anna Dalziel, Founder of 40 Over Forty, highlights the importance of having difficult conversations

Anna Dalziel, 13.12.2021
Stories

The human condition

Was Allegra Stratton’s behaviour really that bad?

Julian Saunders, 10.12.2021
Transformation

Age – it’s time for a rethink and a reset

Age shouldn't be the missing component of diversity and inclusion, argues Emily Fairhead-Keen, Strategy Partner at Wavemaker UK

Emily Fairhead-Keen, 07.12.2021
Experiences

Can you make a brand sing without social?

Nikki Cunningham, MD of Curious, explores how Lush can achieve successful marketing in 2022 without the use of direct social media

Nikki Cunningham, 03.12.2021
Experiences

Predictions for event and experiential marketing in 2022

With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded content will be king in the year ahead

Sarah Yeats, 02.12.2021
Experiences

How brands can set themselves up for a successful 2022

A positive year ahead

Christine Moore, 26.11.2021
Transformation

To in-house, or not to in-house? That is the question

Dan Chorlton, CEO and Co-Founder of GOA Marketing, looks at how, after lockdown, talent is going to be on the minds of most marketing leaders in the near future

Dan Chorlton, 25.11.2021
Life post-lockdown for Gen Z
Insights

Life post-lockdown for Gen Z

Louise Leitsch, Director Research at Appinio explores how can brands help young people find their feet post-lockdown

Louise Leitsch, 26.10.2021
Transformation

A little more conversation

WPNC’s Digital Strategy Director, Dan Martin, discovers why sometimes the answer lies in asking the question

Dan Martin, 19.10.2021