Perspectives

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

Lindsey Stephens, Senior Engagement Director at Wolff Olins, examines how luxury brand partnerships with more affordable players can engage an elusive Gen Z audience

Insights

All that is solid

'Edison recognised that disruptive ideas both excited and scared people and that fear hampered adoption.' In his latest piece Richard Shotton introduces us to skeuomorphism

Stories

Face the strange

Genius Steals' Faris Yakob says it's hard to face the strange... clients say 'give me something that has never been done before, but show me it will work'

Insights

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know about the metaverse." Seen Connects' Joe Mowles digs into what drives us

Experiences

Love, fear, and the independent artist

Truant London's Chris Jefford highlights the challenges that independent artists, musicians and creatives face these days, balancing fear and love, risk and reward, and autonomy and control

Commerce

Connecting on a human level: why emotions are the next big B2B marketing tool

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ones

Social Impact

All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now is showing many examples of love and partnership

Insights

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three books to show that, whilst technology changes, humans do not

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

All that is solid

Face the strange

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

Love, fear, and the independent artist

Connecting on a human level: why emotions are the next big B2B marketing tool

All you need is love

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

Ageism is not about being old

Three ways to nail internal comms in 2022

How can brands navigate the topic of sustainability?

Sustainability: does negative concern really drive positive change?

Key drivers changing the world around us in 2022

Art, fashion, branding and the importance of acting with intention

What’s love got to do with it?

It ain’t pretty, but at least we’ll have nice memories

Face the strange

How can brands navigate the topic of sustainability?

All that is solid

Ageism is not about being old

Channel Factory research uncovers generational social media differences

Relate launches nationwide garden centre condom campaign

Love and Fear — MediaCat Magazine’s April 2022 playlist

Accenture Interactive merges agencies under “Accenture Song”

Toby Beresford and Tom Bryant on subscriptions, gamification, influencers, and jam

Rebel With A Cause — with MTArt’s Marine Tanguy and Yann Mathias, and RANKIN’s Opal Turner

LEGO, Vivienne Westwood and a German general: talking creative nudges with author Kev Chesters

Introducing the MediaCat Magazine podcast

Love, fear, and the independent artist

Challenger brands to watch in 2022

Neuroeconomics: transforming marketing this decade

Consumers in 2022: the three trends marketers need to know

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

All that is solid

Face the strange

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

Lovehoney and the wild world of lockdown sex

Q&A with Jo Barnard, founder and Creative Director of industrial design agency, Morrama

Meet Seedtag’s Paul Thompson

Meeting trailblazer Lauralee Whyte, the founder of Spectrum Speakers

Perspectives

What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion

All that is solid

Face the strange

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

Love, fear, and the independent artist

Connecting on a human level: why emotions are the next big B2B marketing tool

All you need is love

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

Ageism is not about being old

Three ways to nail internal comms in 2022

How can brands navigate the topic of sustainability?

Sustainability: does negative concern really drive positive change?

Key drivers changing the world around us in 2022

Art, fashion, branding and the importance of acting with intention

What’s love got to do with it?

It ain’t pretty, but at least we’ll have nice memories