Perspectives

Stories

New heads in the game

Audiomob’s co-founder Christian Facey reveals the new gaming audiences are not who they seem.

Insights

Digital out of home and the ‘sphere of influence’: A marketer’s answer to on-campus engagement

As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.

Transformation

‘Content’: To pitch or not to pitch

How does a client choose between a script they can read, and a collaborative response that can’t be completed in time?

Social Impact

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Insights

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior Director of Marketing at Upland Software

Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Stories

Connecting in the Moment

James Collins, Senior Vice President, Media Network at Rakuten Advertising explores the importance of context to successful advertising strategies

Transformation

Break down media’s walls

Nicole Kivel, Regional Managing Director of Retail Media, Northern Europe at Criteo explores how retailers can become media moguls

Online but off-limits
Experiences

Online but off-limits

Marion Ranvier, Web Accessibility and Foundation Director at Contentsquare argues that brands must work harder to make websites and apps more accessible

Stories

Influencer marketing: an incredible creative opportunity

It’s just a shame some of it is a bit rubbish

Insights

You know nothing about me

Prof. Moran Cerf of Kellogg School of Management says marketers can predict how new customers will behave, the moment they join a service, by looking at networks and data on peers.

Insights

Third time’s a charm for UK consumers

Frances Lazenby, Senior Strategist at The Ozone Project, says the mood of the nation has been transformed as the UK’s third national lockdown thaws and consumer confidence to spend within key categories returns

Social Impact

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

Experiences

Driving connection and conversion through digital design

Ben Harwood, European Creative Director at Feed, looks at how design can shed the clunky image often associated with email and display banners.

Transformation

Find the ‘I’ in ‘team’

Companies should be praised for offering apprenticeships, claims André (Dedé) Laurentino, CCO Ogilvy UK, but they often miss the target when it comes to full inclusivity