Perspectives

Stories

Influencer marketing: an incredible creative opportunity

It’s just a shame some of it is a bit rubbish

Insights

You know nothing about me

Prof. Moran Cerf of Kellogg School of Management says marketers can predict how new customers will behave, the moment they join a service, by looking at networks and data on peers.

Insights

Third time’s a charm for UK consumers

Frances Lazenby, Senior Strategist at The Ozone Project, says the mood of the nation has been transformed as the UK’s third national lockdown thaws and consumer confidence to spend within key categories returns

Social Impact

Time to be seen

Dr Rebecca Swift, head of creative insights at Getty Images, explains how marketers can represent marginalised groups more authentically

Experiences

Driving connection and conversion through digital design

Ben Harwood, European Creative Director at Feed, looks at how design can shed the clunky image often associated with email and display banners.

Transformation

Find the ‘I’ in ‘team’

Companies should be praised for offering apprenticeships, claims André (Dedé) Laurentino, CCO Ogilvy UK, but they often miss the target when it comes to full inclusivity

Social Impact

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

Experiences

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Stories

Streaming with opportunities

Samsung Ads’ Andy Jones reveals why advertisers should be excited about the growing audience of CTV

Transformation

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

Stories

What planet is programmatic on?

After recent complaints that the world of programmatic transacting is murky at best, ITV is attempting to clear up the digital ad supply chain, explains Mazen Hussain.

Insights

The 4D puzzle of marketing to Gen Z

In Part Two of our two-part exploration of GenZ, Jerome Hiquet explains how to win the Customer Attention battle.

Commerce

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Insights

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Shape up or ship out of social
Stories

Shape up or ship out of social

Either businesses take the next step in social or quietly disappear overwhelmed by volumes of meaningless posts.

Transformation

The formula for successful business transformation

The formula of a successful transformation requires us to look at the ecosystem and change individual elements with the whole in mind.