marketing Archives

Metaverse as the new marketing territory for visionary brands

Brands that can provide compelling in-world experiences, from games to desirable digital objects, are set to win.

Digital out of home and the ‘sphere of influence’: A marketer’s answer to on-campus engagement

As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.

Insights

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior Director of Marketing at Upland Software

Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Social Impact

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

News

Wanna be in our gang?

Will Clubhouse prove to be a network unlike any other, or another sponge for marketing content?

News

Alexa – I need a pick me up…

As brands continue to struggle with the question of how exactly to use voice assistants to deepen their relationships with customers, perhaps it is time to go back to basics.

Tag: marketing

Metaverse as the new marketing territory for visionary brands

Digital out of home and the ‘sphere of influence’: A marketer’s answer to on-campus engagement