MediaCat

December 2021: UK Consumer Confidence Briefing

John Gilbert, 05.01.2022

Age – it’s time for a rethink and a reset

Emily Fairhead-Keen, 07.12.2021

Over 6,000 votes cast to select the 2021 40 Over Forty

MediaCat, 07.12.2021

November 2021: UK Consumer Confidence Briefing

John Gilbert, 02.12.2021
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Magic and Maths
The Only Thing That's Certain Is Uncertainty
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The Right Tool for the Job
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Tag: marketing

News

The grit in the oyster

Eve Sleep’s CEO Cheryl Calverley on why she’s always looking to shake up the status quo

Morag Cuddeford-Jones, 30.11.2021
Experiences

How brands can set themselves up for a successful 2022

A positive year ahead

Christine Moore, 26.11.2021
Experiences

Metaverse as the new marketing territory for visionary brands

Brands that can provide compelling in-world experiences, from games to desirable digital objects, are set to win.

Sami Can Besceli, 25.08.2021
Insights

Digital out of home and the ‘sphere of influence’: A marketer’s answer to on-campus engagement

As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.

James Lane, 02.08.2021
Insights

How marketers can use modern tech to overcome a Digital Divide with their customers

Marketers need a better understanding of the evolving customer journey, says Anthony Botibol, Senior Director of Marketing at Upland Software

Anthony Botibol, 18.06.2021
Experiences

Super sonic

Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic explains how sonic branding can help marketers get back in the right key, post-pandemic

Marijn Roozemond, 09.06.2021
Transformation

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies

Morag Cuddeford-Jones, 10.05.2021
Social Impact

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

Laura Smith, 08.03.2021
News

Wanna be in our gang?

Will Clubhouse prove to be a network unlike any other, or another sponge for marketing content?

MediaCat, 25.02.2021
News

Alexa – I need a pick me up…

As brands continue to struggle with the question of how exactly to use voice assistants to deepen their relationships with customers, perhaps it is time to go back to basics.

MediaCat, 18.02.2021
Stories

Marrying maths and magic

Wolff Olins CEO Sairah Ashman has dug into the secret formula for building brand – and self.

Morag Cuddeford-Jones, 10.02.2021
News

WARC releases Global Marketing Index

Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth

MediaCat, 29.01.2021
Experiences

Have we entered a third generation of brands?

The new era of branding is undoubtedly marketing savvy, but it may be less bothered with brand building.

Giles Lury, 17.09.2020
Commerce

Five reasons why marketers need to become better anthropologists

Marketers should develop a better understanding of ordinary people today to improve performance tomorrow.

Dr. Rodney Collins, 03.09.2020
Commerce

Make it personal

For bricks and mortar to succeed, retailers have to deliver memorable experiences that can only be found on the physical shop floor.

Morag Cuddeford-Jones, 03.09.2020