Tag: brand strategy

Stories

Are brands getting more… eccentric?

In a world where strange isn’t strange any more, are brands having to work too hard to stand out? ...

Consumers in 2022: the three trends marketers need to know
Commerce

Consumers in 2022: the three trends marketers need to know

Creatopy's CEO, Gabriel Ciordas, gives us three trends marketers should know for the year ahead, fro...

Experiences

Listening to your consumer to make an impactful yet informed decision

If you truly want to drive loyalty with Gen Z, you need to involve your customers in grassroots conv...

Experiences

What all brands can learn about making a difference from a sixty-year-old shirt commercial

On this month's theme of 'making a difference' Harbour Collective's Kevin Chesters says you need to ...

Experiences

A watched clock never ticks

How can marketers inspire awe in a period that isn’t awe inspiring? Wavemaker's Emily Rich investi...

Stories

How Oatly ‘became a go’

Energy, ingenuity, and the mindset of an impresario and entertainer... the reasons Oatly will go on ...

Experiences

Boots, Thomas Cook and Piggly Wiggly: brands as agents of change

Brand change markets, attitudes, behavior. Some brands can even change society and the way we live o...

Insights

Inspiration from our first 20 years

Drawing on the last 20 years of experience, David Taylor and the brandgym team look to Apple, Snicke...