I’m a copywriter… get me out of here! With Glenn Fisher

How copywriters need to be involved earlier in the creative process


MediaCat Magazine Podcast
MediaCat Magazine Podcast
I'm a copywriter... get me out of here! With Glenn Fisher

For this podcast our Editor Mike Piggott spoke to Glenn Fisher. Glenn is an author, copywriter and speaker. His book The Art Of The Click was shortlisted for a Business Book of the Year award. He also created a copywriting podcast, All Good Copy, and is co-founder of The Fix, a project by copywriters for copywriters.

They discussed the state of the marketing industry when it comes to copy, and how copywriters need to be involved earlier in the creative process, the things Glenn learned from their inaugural event Fix Fest, long copy and humour in copy, as well as briefly, somehow, touching on I’m A Celebrity… Get Me Out Of Here!

Glenn Fisher

Glenn Fisher is the author of The Art of the Click and host of The Fix. You can find out more at www.theglennfisher.com.

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Mike Piggott, Executive Editor at MediaCat Magazine

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched a podcast and began creating interesting marketing industry related content, with monthly themes such as 'Utopias and Dystopias', 'Hope and Kindness' and 'Side Quests'. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication and a podcast. He is also a street photographer, screenwriter, and film and TV blogger. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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