Rani Patel on truth, lies, Gen Z, trust and transparency

Where Gen Z stands in terms of truth and trust


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Rani Patel on truth, lies, Gen Z, trust and transparency

For this latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Rani Patel. Rani is MD and Founder at CALLING, Adweek Europe Future is Female winner 2021, and Campaign Top 10 Trailblazer 2021, and a returning guest to the pod.

They discussed the July theme at the magazine of ‘Truth and Lies‘, Rani’s new agency CALLING, work the agency did for Trans Pride 2023, their Medium blog called CALLING Verses, which explores topics such as Black masculinity, trans pride, and advertising, how and why transparency is so important for brands and businesses, and where Gen Z stands in terms of truth and trust.

Useful links and info

CALLING was founded in January 2023 by Rani Patel and Josh Tenser, CALLING is a creative collective, invented for a world of change; advertising with a higher calling. CALLING is a different choice for brands seeking a creative partner that reflects the world their audience lives in. By using a fluid, collective model, the CALLING team is designed to constantly reflect changes in culture. Helping brands be seen by their audience — and allowing communities to see themselves in the work those brands produce. Clients include: Dr. Marten’s, Self Space, Inner Circle and Interflora.

CALLING VERSES is the writing platform by CALLING — the creative collective for a world of change. Monthly chapters by friends who are heard less often. 

You can find out more about CALLING on IG and LinkedIn

MediaCat Magazine podcast: Rani Patel on the fluid identity of Gen Z

Rani Patel, MD and Founder at CALLING

Rani was previously Business Partner and Director of Cultural Collaborations at youth-led network Livity, as well as co-founder of #BrandSharetheMic, Advertising Week Europe’s Future is Female Winner of 2021, and one of Campaign Magazine’s top 10 trailblazers of 2021. As of the start of 2023 she is now Managing Director and Founder of new agency CALLING.

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Mike Piggott, Executive Editor at MediaCat Magazine

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched a podcast and began creating interesting marketing industry related content, with monthly themes such as 'Utopias and Dystopias', 'Hope and Kindness' and 'Side Quests'. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication and a podcast. He is also a street photographer, screenwriter, and film and TV blogger. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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