Tag: advertising

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Not bigger but better for 2021?

The IPA Bellwether Report measures budget increases against cuts and has found things are getting better in the first quarter of 2021, or at least less bad, than in the last quarter of 2020.

News

Number 10 is number one

Number 10 outspent the likes of Unilever and Sky on campaigns that attracted controversy and criticism

Stories

Locked down and uninspired

Chris Stokel-Walker asks why viewers were faced with such bland creative during a time when the opportunity to reach TV audiences and re-energise them was at an all-time high

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Find the ‘I’ in ‘team’

Companies should be praised for offering apprenticeships, claims André (Dedé) Laurentino, CCO Ogilvy UK, but they often miss the target when it comes to full inclusivity

News

Looking after the brand next door

Consumers want to support their local business communities and are looking to brands to follow suit

News

Spotify launches Spotify Audience Network, a new audio advertising marketplace

Spotify Audience Network will provide a new way to reach Spotify’s millions of users

News

Alexa – I need a pick me up…

As brands continue to struggle with the question of how exactly to use voice assistants to deepen their relationships with customers, perhaps it is time to go back to basics.

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A bright future for advertising, post-Brexit

Despite all the uncertainty and early problems with red tape, ad execs feel they can still look forward to a positive collaborative working relationship with the EU, Catherine Turner discovers.