Comedy, tragedy and humour, with Paddy Gilmore

How and when brands should use humour

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MediaCat Magazine Podcast
MediaCat Magazine Podcast
Comedy, tragedy and humour, with Paddy Gilmore
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In this podcast MediaCat Magazine’s Editor Mike Piggott chats to the founder of Studio Gilmore, Paddy Gilmore, about how and when he first began thinking of incorporating humour into his work, going into brands to do ‘humour audits’, the fine line between comedy and tragedy, how Sigmund Freud fits into all this, and some of the best humorous marketing and advertising work he’s seen in recent times.

You can also read this written interview we did with Paddy.

Mike Piggott, Executive Editor at MediaCat Magazine

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched a podcast and began creating interesting marketing industry related content, with monthly themes such as 'Utopias and Dystopias', 'Hope and Kindness' and 'Side Quests'. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication and a podcast. He is also a street photographer, screenwriter, and film and TV blogger. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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