Hannah Hayes-Westall, Author at MediaCat

Hannah Hayes-Westall

Strategy Director at MullenLowe Group UK

Hannah is MullenLowe Group UK’s Strategy Director, working on the agency’s sloggi and Farfetch accounts. Starting her career in fashion communications, Hannah has worked with many of the industry’s most recognisable names, from Calvin Klein and Diane von Furstenberg to Versace, Swarovski and Selfridges. An understanding of the codes of luxury and the behaviours of global HNW audiences has been applied on multi-channel campaigns for diverse luxury goods brands from cashmere brands like Loro Piana to Mercedes Benz in automotive, to Vertu mobile phones and hotels and real estate like Sandy Lane and Porto Montenegro. As a journalist Hannah writes about art and culture for Luxury London, City Magazine and Little Black Book, and is co-publisher of the arts magazines Art of Conversation and FAD.

ALL ARTICLES

Central St Martins: empathy and compassion delivers ideas the world needs more of

MullenLowe's Strategy Director on the Nova Awards' best projects ... 05.07.2023

How can I miss you if you never leave?

What happens to culture when the past just Will. Not. Die.... 22.03.2023

Wait, words speak as loudly as actions?

'Language we use quite literally changes how we experience the world'... 29.01.2023

Who profits from division? Follow the money

Hannah Hayes-Westall says culture wars are a for-profit enterprise, and you should never go to war w... 09.08.2022

Those who can, don’t

As the cost of living surges, the idea of a simple life is an absurd abstraction, says Hannah... 30.06.2022

Destroy the past (but maybe keep some of the good bits)

Hannah Hayes-Westall asks, can we learn anything about how we respond to change from the 1920s?... 26.05.2022

Art, fashion, branding and the importance of acting with intention

Mullenlowe Group UK's Strategy Director Hannah Hayes-Westall argues that engaging and innovating is ... 03.05.2022

Why traditional media is still so important in a digital world

Time to call ‘do not resuscitate’ on your website? Try composable

Why cinema continues to be a smash hit with brands

Demystifying dynamic creative optimisation in prDOOH

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Meta’s AI-focused Marketing Summit to take place on 24 April

Comedy, tragedy and the science of humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth and lies, Gen Z, trust and transparency

Why traditional media is still so important in a digital world

A love letter to OOH and the people behind the posters

What brands can learn from cosy games

Media planning: the art of not annoying your audience

Hannah Hayes-Westall

ALL ARTICLES