Mike Chivers, Author at MediaCat

Mike Chivers

Creative Director at The PHA Group

Mike Chivers works for The PHA Group as Creative Director, in what is a newly created role. His past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe. During his career Mike has worked to equal the playing field for all football fans and players, found new ways for big brands to celebrate milestone anniversaries differently, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are.

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Gladiators: why reboot of ’90s classic show hits the mark

Expect more classics to return to the small screen... 29.01.2024

Real vs CGI campaigns: what to expect in 2024

Could CGI start to eradicate tangible experiences that advertising can evoke?... 07.11.2023

A question of morals: is not to announce, the biggest lie in AI application?

Mike Chivers is concerned about the morality of where we might be going... 18.07.2023

The downfall of disposable celebrity

Using status to achieve something unexpected, with less focus on purposeless exposure... 18.05.2023

From nepotism to underdog in the creative industry

Talent, like ideas, can come from anywhere... 04.04.2023

How brands can use AI to improve CX

MAYA, and other rules for innovators

People power: employee ownership for your brand

No emails? No problem! A world of data beyond known identifiers

Atomic to launch health-focused agency, Atomic Matter

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth, lies, Gen Z, trust and transparency

How brands can use AI to improve CX

No emails? No problem! A world of data beyond known identifiers

Stop focusing on what’s in and what’s out

Is it the fans that hold the power?

Mike Chivers

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