For the latest Rebel With A Cause podcast RANKIN’s Opal Turner chats to Isabelle Bale, Strategy Director at M&C Saatchi World Services. Opal and Isabelle dive into the topic of non-binary thinking and how it can help move the industry forward. On the back of Isabelle’s recent win of the Chair’s Prize for Attitude & Inspiration for the 2022 IPA Excellence Diploma in Brands, this discussion explores the large amount of binaries in our industry’s practices. From hierarchy to audience definitions to scrapping awards in favour of a system like that of higher education. This podcast’s shout out is to Essity, for Womb Stories being a brilliant non-binary piece of work.
You can read Isabelle’s paper here.
Still hungry for more non-binary delightfulness? These two books are Isabelle’s top reads: Full Spectrum Thinking and Life Isn’t Binary.
Featured image: Delia Giandeini / Unsplash
