How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know a...


Love, fear, and the independent artist

Chris highlights challenges independent creatives face these days, balancing autonomy and control


Connecting on a human level: why emotions are the next big B2B marketing tool 

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ...


All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now...


“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three book...


How can brands navigate the topic of sustainability? 

Global Chief Strategy Officer at Iris, Ben Essen, reports on Earth Day, and what brands have been up...


Sustainability: does negative concern really drive positive change? 

Andreea, Behavioural Science Lead at Walnut Unlimited, looks at, amongst other things, the gap betwe...


A quarter of consumers less likely to purchase from brands with poor localisation practices

A new report from Croud emphasises the importance of localisation techniques