Drawing on the last 20 years of experience, David Taylor and the brandgym team look to Apple, Snickers, Nespresso, Magnum and Tesco for brand strategy tips and things they've learned
Brand purpose is one of the most hotly contested topics in marketing, but how can it actually be effective?
Writing from Tel Aviv, ThoughtLeaders' Shoshana Eilon says the death of online cookies isn't the end of the world, and that context matters more than categories
Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta brands... author Peter Fisk looks at key moments for the year ahead
From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead
The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence rose in 3 of the 6 major UK regions
RED UNIT's Thorranze Cheung looks at heritage brands for the new world and why it's important to preserve them, with examples from Polaroid, Burger King and IRN-BRU
Truant London's CEO and Co-Founder, Chris Jefford, looks at what advertising can learn from music when it comes to driving attention
From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space
The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence rising
Louise Leitsch, Director Research at Appinio explores how can brands help young people find their feet post-lockdown
As students prepare to return to campus in September, brands have an opportunity to capture their attention using the power of DOOH.
Cannes Lions International Festival of Creativity was held virtually last week. In addition to livestreamed awards shows, participants accessed a plethora of on-demand talks.