Interviews

Interview with the Editor — Facebook Feed

This month, media expert Toby Beresford, lifts the lid on the design behind Facebook Feed AI

Perspectives

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know a...

Digest

Love, fear, and the independent artist

Truant London's Chris Jefford highlights the challenges that independent artists, musicians and crea...

Digest

Connecting on a human level: why emotions are the next big B2B marketing tool 

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ...

Perspectives

All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now...

Perspectives

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three book...

Perspectives

How can brands navigate the topic of sustainability? 

Global Chief Strategy Officer at Iris, Ben Essen, reports on Earth Day, and what brands have been up...

Perspectives

Sustainability: does negative concern really drive positive change? 

Andreea, Behavioural Science Lead at Walnut Unlimited, looks at, amongst other things, the gap betwe...