Matt Roach, Author at MediaCat

Matt Roach

Creative Director, Revolt

Matt Roach is a Creative Director at Revolt, making purpose-driven campaigns for global brands and charities. His work has made headlines worldwide and been recognised at Cannes Lions, the Clios, Webbys and more. Past projects include bringing live poetry to the Tube to inspire better travel etiquette (aired on BBC News), educating about the menopause with a Hot 100 Spotify playlist that turned song titles into a story, and creating the hilarious swatch books 'Know Your Sh*t' and 'Know Your Baby Poo’ published by Penguin

Transparency is key to trust

Does technology empower consumers to make informed choices?

Japan’s enduring love for traditional media

Who owns your brand?

New System1 platform predicts success of brand ideas

Jeep Avenger transforms into an escape room

Cannes Lions names Unilever Creative Marketer of the Year

McDonald’s removes the Happy Meal smile

Lori Meakin on gender polarisation in media

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Misinformation is evolving, but so are tools to tackle it

Blocking of celebrities: ‘Digitine’ and #BlockOut2024

Symbiotic relationship between media and public opinion

Democratised access to idols is putting power in fans’ hands

Matt Roach

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