Jan Mattassi, Author at MediaCat

Jan Mattassi

Executive Creative Director, Alkemy

Jan Mattassi is Executive Creative Director at independent Italian creative agency Alkemy. With a degree in Industrial Design, he switched to advertising to become a copywriter and make the most out of his passion for languages, thinking and technology. Curious about anything, expert of nothing, he earned over 50 awards for his work. Still not bored of it all, he teaches at the Master in Copywriting at Milan’s Polytechnic University

Transparency is key to trust

Does technology empower consumers to make informed choices?

Japan’s enduring love for traditional media

Who owns your brand?

New System1 platform predicts success of brand ideas

Jeep Avenger transforms into an escape room

Cannes Lions names Unilever Creative Marketer of the Year

McDonald’s removes the Happy Meal smile

Lori Meakin on gender polarisation in media

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Misinformation is evolving, but so are tools to tackle it

Blocking of celebrities: ‘Digitine’ and #BlockOut2024

Symbiotic relationship between media and public opinion

Democratised access to idols is putting power in fans’ hands

Jan Mattassi

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