Chris West

CEO, Verbal Identity

Chris is the ‘Head of Voices’ at the ‘world’s most successful’ brand tone of voice agency’, Verbal Identity. He’s the author of the #1 bestselling book on brand tone of voice, Strong Language. Before starting his own firm, Chris was a multi-award winning strategic copywriter for his work on adidas, British Airways and The Conservative Party. As well as writing for Mediacat Magazine, he is also a contributor to the UK nationals, including The Guardian and The Sunday Times, and he wrote the screenplay of a movie which went on to win ‘Best Film’ at the Barcelona Film Festival. He still helps clients of all sizes create strategic brand voice guidelines from the framework that his company developed and then train their copywriters to adopt the brand tone of voice.