Chris West

Chris West is the CEO of Verbal Identity. Strategic corporate narrative, tone of voice guidelines, content strategy and copywriting and writer training: since 2007 Verbal Identity's recommendations have resulted in more than $1bn investment in business-changing strategy and language. Verbal Identity works across the Americas, Europe and Asia for global brands, challengers and start-ups in automotive, luxury, TMT, fintech, beauty, retail, education and consultancy.Chris West’s own book on creating a brand tone of voice: “STRONG LANGUAGE: THE FASTEST, SMARTEST, CHEAPEST MARKETING TOOL YOU’RE NOT USING” was published in September and became an Amazon #1 bestseller.