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New whitepaper urges advertisers to focus on in-flight optimisation to improve media value

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New study reveals 77% of Black British individuals feel more represented by ad campaigns than a decade ago

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Financial Times launches new ‘Without fear and without favour’ brand film onto County Hall

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isobelKicks: a grassroots girl’s football campaign for kit sponsorship

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Warc forecast: Instagram’s global ad revenue to reach $71bn in 2024

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‘Status Update’, the Content Creator podcast by Disrupt

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Amazon Prime Day shifts holiday shopping season earlier

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Gen X: Wavemaker unveils first of its kind research into the global over-45s consumer

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Craft Media creates a TikTok challenge with Melanie C for The Body Shop

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Subscriptions set to be popular stocking filler this holiday season for UK shoppers

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Why C-suite challenges need more creative thinking

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Sky Broadband hosts gaming tournament in a custom-forged sauna box

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National Rail targets Roblox players to promote 16-25 railcard scheme

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First Choice empowers travel lovers to ‘get picky’ with relaunch campaign by Impero

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EssenceMediacom expands its partnership with Sofology

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e.l.f. Cosmetics launches its biggest community driven campaign in the UK

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UK advertisers to increase programmatic DOOH spend

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Trouble Maker appoints new award-winning Chief Creative Officer