Following the renewal of its commercial contract with DFS Group earlier this year, WPP media agency EssenceMediacom, announces that it has won Sofology’s digital brief, consolidating the full media scope.
EssenceMediacom already handles Sofology’s linear TV and broadcast VOD advertising. The new win adds the brand’s £4 million digital spend to its portfolio, bringing the total value of the account to £10 million.
EssenceMediacom will use first-party data and full-funnel strategy to drive revenue growth for Sofology across all channels. The incumbent agency on the digital brief was the7stars.
The win reflects EssenceMediacom’s strategic focus on digital. In the past 18 months, 80% of the agency’s wins have been digital assignments. Its digital and data practices have helped to drive this growth, with the launch of its eCommerce Centre of Excellence in 2021 and its Data Practice in 2022.
This expansion also follows a number of wins and contract renewals for EssenceMediacom in recent months, including Flutter Entertainment and Sky Bet, DFS, Cancer Research UK, eBay, and Sony PlayStation.
The win is a major coup for EssenceMediacom and is a testament to the agency’s expertise in digital and data-driven marketing. It is also a sign of the growing importance of digital marketing for retailers like Sofology.
Featured image: Sofology TV advert with Helena Bonham-Carter