Toru Jhaveri

Founder & Strategy Lead, The Stuff of Life

Toru's a former psychologist, one-time researcher and strategist-by-serendipity who’s spent 16 years seeking out interesting problems to solve. It’s been an adventure in building brands that hundreds of millions of Indians know of and live with, in leading teams that punch above their weight, and in crafting groundbreaking campaigns, including Stayfree's Project Free Period - a radical women's health and livelihood program that won India's first-ever Gold Lion for Creative Strategy at Cannes in 2021. Toru is currently Founder & Strategy Lead at The Stuff of Life, a boutique strategy studio that's inspired by the chaos and creativity of everyday life. 'Stuff' is easily dismissed, but it has stories to tell. Looking for and responding to these stories is how brands grow