MediaCat

Why traditional media is still so important in a digital world

Emily Rich, 24.04.2024

Time to call ‘do not resuscitate’ on your website? Try composable

Emily Rich, 24.04.2024

Why cinema continues to be a smash hit with brands 

Emily Rich, 24.04.2024

Demystifying dynamic creative optimisation in prDOOH

Emily Rich, 23.04.2024
All Latest »

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Emily Rich, 25.04.2024

Google postpones third-party cookie phase out to 2025

Emily Rich, 25.04.2024

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Emily Rich, 18.04.2024

Meta’s AI-focused Marketing Summit to take place on 24 April

Emily Rich, 17.04.2024
All News »
Phoenix From The Ashes
Funny? Funny, how?
Back To The Matter At Hand
The Year Of AI
All Themes »

Comedy, tragedy and the science of humour, with Paddy Gilmore

Emily Rich, 25.04.2024

Claire Atkin on the disinformation economy

Emily Rich, 22.12.2023

I’m a copywriter… get me out of here! With Glenn Fisher

Emily Rich, 21.12.2023

Rani Patel on truth and lies, Gen Z, trust and transparency

Emily Rich, 01.10.2023
All Podcasts »

Why traditional media is still so important in a digital world

Emily Rich, 24.04.2024

A love letter to OOH and the people behind the posters

Emily Rich, 23.04.2024

What brands can learn from cosy games

Emily Rich, 22.04.2024

Media planning: the art of not annoying your audience

Emily Rich, 21.04.2024
All Trends »

Emily Rich

Lead Strategist

Over the past 15 years Emily has encountered and tackled strategic challenges across virtually every category, working with numerous and varied brands, from Mercedes-Benz to Twinings tea.In recent years she’s headed up work for a number of UK Government clients including PHE and Home Office; from creating strategies to improve health behaviour such as Stoptober and Child Vaccination to devising innovative and award-winning approaches for improving diversity with Police Recruitment.With a passionate, and ever-growing, interest in all things human behaviour Emily continuously seeks to challenge and provoke accepted norms to create true behaviour change.

ALL ARTICLES

AI: a leap forward or a deal with the devil?

Is AI causing problems or solving them?... 25.01.2024

Late bloomers: why brand love might begin at 70 

Fostering new brand relationships at the crossroads of later life... 14.12.2023

Mask on, mask off

With AI chatbots, we might forget we have the mask on... 27.11.2023

Human. Error.

Proust, empaths, and the fallibility of AI... 09.10.2023

Four favourite books: Emily Rich

Something old, new, borrowed and blue... 04.07.2023

The sum of small joys

Time to espouse the Ikigai concept of the sum of small joys... 12.05.2023

Everything, everywhere, all at bloody once

Flood your life with joy and stop doomscrolling... 02.05.2023

Truly yours, your biggest fan, Stan

Idols can be raised up, and also razed to the ground... 15.03.2023

Real as f**k! Optimism and hope in 2023

We’re seeing a rejection of polished materialism in popular culture... 07.03.2023

Step out of your comfort zone if you want to beat the recession

Humour helps us rise above even the most dire of situations, and we need more of it, says Emily Rich... 12.01.2023

Don’t be a rogue, but do go rogue 

Wavemaker's Emily Rich on how brands need to break away from being worthy, and bring some joy to our... 26.09.2022

Ch Ch Changes: why the industry mustn’t be seduced by the thrill of change

For long term growth we must remain grounded and be adaptable, says Wavemaker's Strategy Lead... 02.08.2022

A watched clock never ticks

How can marketers inspire awe in a period that isn’t awe inspiring? Wavemaker's Emily Rich investi... 14.02.2022