David Wethey, Author at MediaCat

David Wethey

David Wethey is an advertising and marketing man and author of business and self-improvement books. He also lectures at Universities and Business Schools.He began his career in marketing research with AC Nielsen Company. He then worked for 20 years in advertising, managing agencies in UK, Continental Europe and Asia, principally for McCann-Erickson. He was CEO of two London agencies before establishing his own – Wethey Scott Pocock – in 1980.David left the agency world to start a consulting firm Agency Assessments International (AAI) in 1988. AAI advises large (mainly global) advertisers on appointing communications agencies, building productive partnerships with them, and producing work that is both creative and effective. Recently he has been focusing on the fast-growing in-house agency sector. His consulting assignments have taken him to more than 30 countries.Books:DECIDE (2012), MOTE (2015), THE VERY IDEA (2018).

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Fight for the right to be ‘wrong’

Why can’t we fight for the right to suggest intelligent compromises?... 12.06.2023

Four favourite books: David Wethey

Two extraordinary book and two epic stories... 06.06.2023

Is this the Age of Discontent?

We don’t need social media to chronicle the bad news that envelopes us... 30.03.2023

Whatever happened to hope and kindness?

Taking on destructive thinking makes us weaker, not stronger, writes David... 30.01.2023

Not so much plan B, more the one you didn’t know about when you set out

Can side quests prepare you for life after retirement? David Wethey investigates... 24.11.2022

Lost in information — is that where wisdom went?

Author David Wethey laments the loss of discussion and debate and thinks wisdom is a funny word... 18.10.2022

Brainwaves on your bookshelf: What a cock-up!

David Wethey reviews three books on military failure, exemplifying disastrous decision-making ... 08.09.2022

Brainwaves on your bookshelf: Reengineering the Corporation

Author David Wethey argues that today's corporations require reengineering, with a relentless focus ... 15.06.2022

Brainwaves on your bookshelf: Hey, Whipple, Squeeze This

On this month's column, author David Wethey takes on the influential book by Luke Sullivan... 20.05.2022

Brainwaves on your bookshelf — Breaking Out of the Box: The Biography of Edward De Bono

Author David Wethey takes a trip down memory lane, by way of Edward De Bono... 12.04.2022

Brainwaves on your bookshelf: Decision Traps

In his second piece in a new book review series, author David Wethey shares ten decision traps set b... 21.03.2022

Brainwaves on your bookshelf: The Hidden Agenda

In his first piece of a new series of book reviews, David Wethey takes on the book by Kevin Allen, e... 14.03.2022

Making a difference — that’s the marketer’s job

Author David Wethey thinks back over his career and forward to today and asks, what do we really wan... 07.02.2022

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author David Wethey... 11.01.2022

Why traditional media is still so important in a digital world

Time to call ‘do not resuscitate’ on your website? Try composable

Why cinema continues to be a smash hit with brands

Demystifying dynamic creative optimisation in prDOOH

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Meta’s AI-focused Marketing Summit to take place on 24 April

Comedy, tragedy and the science of humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth and lies, Gen Z, trust and transparency

Why traditional media is still so important in a digital world

A love letter to OOH and the people behind the posters

What brands can learn from cosy games

Media planning: the art of not annoying your audience

David Wethey

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