Livity’s Rani Patel on the fluid identity of Gen Z

Rani was previously Business Partner and Director of Cultural Collaborations at youth-led network Livity, as well as co-founder of #BrandSharetheMic, Advertising Week Europe’s Future is Female Winner of 2021, and one of Campaign Magazine’s top 10 trailblazers of 2021. As of the start of 2023 she is now Managing Director and Founder of new agency CALLING.

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched and podcast and monthly newsletter, and specialises in creating content in the media space: in entertainment (film, TV, gaming, streaming), internet culture and technology, and creator economy areas. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication called Empower, which ran for 14 issues (2019-2021), and a successful podcast. He's also a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.