Global technology company Brand Metrics has announced four senior hires as part of its continued expansion.
Ex-Meta lead Gareth Lloyd joins as Head of Research and Data Science, Gema Martín Rodriguez joins as Head of Sales Spain/LATAM, Bianca Boons as Business Development Manager, NL and Emil Sjöstedt as Customer Success Manager.
Before joining Brand Metrics, Gareth spent just under two years at Meta as Lead UX Researcher, driving organisational strategy using multiple data sources. He will be responsible for developing and refining research tools and methods, and leading research into the modelling of predictive brand lift, using Brand Metric’s brand lift database.
‘Having originally been an end user of Brand Metrics, I was always impressed by their ability to address a real problem in advertising measurement, using innovative tech solutions based on sound research principles,’ says Gareth. ‘I now hope to push this forward, working with the great team here.‘
Meanwhile, Gema will be responsible for publisher business development and building strategic partnerships. Before joining Brand Metrics, Gema was Head of Publishers and Partnerships Spain at instream video solutions provider ShowHeroes Group.
Bianca has 20 years of global experience in ad tech, creative production and media. She will be supporting Brand Metrics’ sales organisation across EMEA. Emil will ensure that clients make the best use of Brand Metrics’ software to drive future revenue, highlighting best practice, advising on best use of Brand Metrics data, addressing potential issues, providing training and fostering strong relationships.
‘We are delighted to welcome Gareth, Gema, Bianca and Emil to the team,’ said Brand Metrics CEO, Anders Lithner. ‘With these formidable appointments, Brand Metrics becomes stronger than ever, both as a whole and in the exciting Spanish and LATAM markets. These are exciting times to be investing in brilliant people across the business.’
Featured image: Towfiqu barbhuiya / Unsplash
