Zack McDonald, Author at MediaCat

Zack McDonald

Chief Creative Officer, B-Reel

Zack McDonald is Chief Creative Officer of B-Reel and is based in Stockholm. He has over 15 years experience at some of the most renowned agencies in the world, including KesselsKramer and Anomaly in Amsterdam, McCann in New York and R/GA in Portland. His work for brands such as Converse, IKEA, Nike, H&M, The North Face, Bushmills Irish Whiskey and The Hans Brinker Budget Hotel has been honored with countless industry awards

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How the Met Gala became The Hunger Games

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Claire Atkin on the disinformation economy

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How can brands navigate fandoms?

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No emails? No problem! A world of data beyond known identifiers

Stop focusing on what’s in and what’s out

Zack McDonald

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