Will Poskett

Founder of Defiant

Will is a multi-award-winning strategy partner & founder. Over the last fifteen years, he has worked with some of the world’s most creatively awarded agencies including Droga5 and Wieden & Kennedy. Every week he writes about the strategy behind the world's most famous brands and creators in his free weekly newsletter. In 2022 he founded Defiant a strategic & creative agency that does 'big brand thinking without the bad bits'.