Simran Gill, Author at MediaCat

Simran Gill

Freelance Strategy Director

Simran was born in India, raised on the seas and bred in Singapore – and has worked on 3 continents. She’s a brand strategist & certified yoga teacher with a keen interest in the sticky issues of culture + diversity + inclusion, human behaviour, romance novels & true crime. She has a strong love for Jane Austen, music from the African subcontinent, taking too many photos of her dog & always putting the voices of consumers first

ALL ARTICLES

Media planning: the art of not annoying your audience

'Go where the people want you'... 21.04.2024

Ads made by humans: how brands can build trust

The best way to be relevant, show your audience you truly understand... 15.02.2024

Employee burnout: what bosses need to do to act like they care

A note to bosses: accountability, recognition and praise... 23.10.2023

There’s no balance without empathy

The pandemic created a type of reprieve from the unnecessary noise... 13.09.2023

It’s only a truth worth considering if it’s sexy

We need to ensure that the voices of our consumers are represented. The more boring and drab they ar... 17.07.2023

How brands can use AI to improve CX

MAYA, and other rules for innovators

People power: employee ownership for your brand

No emails? No problem! A world of data beyond known identifiers

Atomic to launch health-focused agency, Atomic Matter

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Science In Sport launch ‘You can’t beat science’ with M&C Saatchi

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth, lies, Gen Z, trust and transparency

How brands can use AI to improve CX

No emails? No problem! A world of data beyond known identifiers

Stop focusing on what’s in and what’s out

Is it the fans that hold the power?

Simran Gill

ALL ARTICLES