Lea Karam

Consulting Director at Behave

Lea is a multi-award-winning behavioural scientist, and a disruptive expert in consumer behaviour today. She has grown a widespread adoption of behavioural science by being an instrumental agent in launching and growing the Behave Consultancy, leading up its consumer solutions and educating clients, teams, and her audience around complex, behaviourally, and tech driven multi-market projects.Lea has unique expertise in making the complex simple and designing tangible behavioural interventions designed to tap into true human understanding, in turn improving strategies and driving healthier commercial and "people" outcomes for brands. Her impact within the Marketing industry and beyond is invaluable, with Inside Behavioural Economics featuring her as one of the world’s best behavioural experts.Similarly, recognising her as a “pioneer in behavioural science” and for “delivering enviable commercial success for clients” Lea was also named a winner of Campaign Media Week 30 Under 30 2022 and Management Today 35 Women Under 35 2023, propelling her to the centre stage in strategic insights and innovation.Lea’s client roster is diverse and expands across many sectors, with clients such as De’Longhi, Paysafe, Investec, The Financial Times, The British Council, TikTok,and Amazon. Prior to Behave, Lea developed her credentials from global strategy experience at BBDO and Publicis, working with the likes of PepsiCo, Visa, and Mars.