Professor Jenni Romaniuk

Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute

Professor Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute. Jenni is the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability measurement. She has written three books: Building Distinctive Brand Assets, which helps marketers to future-proof their brand’s identity, How Brands Grow Part 2 which builds on the knowledge revolution started in How Brands Grow and Better Brand Health provides a valuable resource for those looking to get the most out of their brand health tracking. A past editor of the Journal of Advertising Research, Jenni now sits on the Journal’s Senior Advisory Board.