Colin O'Riordan, Author at MediaCat

Colin O'Riordan

Colin has 6 years experience working across a range of industries such as technology, pharmaceutical and tourism in both the U.S. and Ireland. As a Digital Strategist at Brandwidth, he enjoys optimizing digital user journeys, consulting on client communication strategies, and uplifting the digital customer experience. Colin also contributes regularly to digital marketing publications and has been featured in the HubSpot Blog, MarTech Series and Kivo Daily.

Big business and the illusion of people power

Curation tech: relevant content in an era of critical consumers

How to harness the power of your people

How brands can use AI to improve CX

WARC Media report: social media now largest channel worldwide

Atomic to launch health-focused agency, Atomic Matter

UK’s ad market reached £36.6bn in 2023, with spending increasing 6.1%

Google postpones third-party cookie phase out to 2025

Comedy, tragedy and humour, with Paddy Gilmore

Claire Atkin on the disinformation economy

I’m a copywriter… get me out of here! With Glenn Fisher

Rani Patel on truth, lies, Gen Z, trust and transparency

How brands can use AI to improve CX

No emails? No problem! A world of data beyond known identifiers

Stop focusing on what’s in and what’s out

Is it the fans that hold the power?

Colin O'Riordan

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