Livity’s Rani Patel on the fluid identity of Gen Z

Rani was previously Business Partner and Director of Cultural Collaborations at youth-led network Livity, as well as co-founder of #BrandSharetheMic, Advertising Week Europe’s Future is Female Winner of 2021, and one of Campaign Magazine’s top 10 trailblazers of 2021. As of the start of 2023 she is now Managing Director and Founder of new agency CALLING.

Mike specialises in creating content in the media space: in entertainment (film, TV, gaming, streaming, platforms), internet culture, technology, and the creator economy. He previously spent three years (2021-2024) as MediaCat Magazine's Executive Editor, growing the publication's readership and following, largely from scratch; during which time he launched their podcast and monthly newsletter. Prior to that he was Editor at The Marketing Society (2013-2021), where he launched a bi-monthly publication which ran for 14 issues, as well as a successful podcast. Mike is also a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.