Imagen Insights’ Sinead Lambe and Helena French on idols

Do idols have a place in today's world?


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Imagen Insights' Sinead Lambe and Helena French on idols

For this latest podcast MediaCat Magazine‘s Editor Mike Piggott spoke to Sinead Lambe and Helena French of Imagen Insights. Helena is a Client Success Exec. and Sinead is Associate Director of Communications. The conversation focused on the March theme at the magazine, ‘Kill Your Idols‘, specifically in relation to Gen Z. Sinead and Helena talked about idols they had growing up, like the first generation of YouTube influencers, and how what they demand from idols has changed as they’ve gotten older. They discuss whether idols have a place in today’s world, what Gen Z thinks about cancel culture, wholesome idols like Brendan Fraser and Ke Huy Quan, and where Gen Z stands on happiness.

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Featured image: Ron Lach / Pexels

Sinead Lambe, Associate Director for Communications, Imagen Insights

Sinead is Associate Director for Communications at Imagen Insights. Building her career in consumer PR working for leading agencies on a broad spectrum of clients in the FMCG space, Sinead then moved in-house at Imagen Insights to lead their communications strategy. Sinead is passionate about providing young people with opportunities to shape their futures, both within and outside of Imagen Insights, and also volunteers with the Young Women’s Trust on their WorkItOut CV feedback service.

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Mike Piggott, Executive Editor at MediaCat Magazine

For eight years (2013 to 2020) Mike shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. He launched their podcast channel in early 2022, and set about creating thematic content that writers could dig into each month, themes such as 'utopias and dystopias' and 'age and wisdom'. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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