Jay Richards and Jamie Oyebode on Gen Z and the joy in simplicity

Do Gen Z just want simple experiences? How have they evolved in recent years? We ask two clever guys for their thoughts

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MediaCat Magazine Podcast
MediaCat Magazine Podcast
Jay Richards and Jamie Oyebode on Gen Z and the joy in simplicity
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For this latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Jay Richards, co-founder of Gen Z consultancy, Imagen Insights, and a LinkedIn Top Voice of 2022 — and Jamie Oyebode, Insight Manager at Sky Labs, Sky’s internal innovation area. Jamie is also co-founder of The Soulstice Collective, a purpose-driven events company which uses events for good.

They discussed this month’s theme of the joy in simplicity and discovering one’s sense of self, and how that applies to them personally and professionally, and also how they see this applying to how Gen Z have evolved and changed over the last few years.

They also get into the world of entertainment streaming and how that’s likely to consolidate in the future, and Gen Z’s behaviours in that regard, as well as music and events and how Gen Z want to connect and have simple life experiences, ones they’ve been denied during the pandemic. They also touch on the ways in which brands have been helping or hindering this process.

Featured image: Mike Von / Unsplash

Mike Piggott

Mike is Executive Editor at MediaCat Magazine. For eight years (2013 to 2020) he shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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Jay Richards

Co-founder, Jay Richards, is the 5th of 6 children from migrant parents. From a rebellious start while at school to now the Founder of Imagen Insights, a Forbes 30under30 entrepreneur and Mediatel's Future Leader finalist of 2020, he credits his Business Studies teacher at school for guiding his sense of entrepreneurship in the right direction at the right time and now aims to provide opportunities to Gen Z.

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