Mark Fawcett on Gen Z’s desire to learn useful skills

Inescapable truths, trust, honesty and purpose washing


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Mark Fawcett on Gen Z's desire to learn useful skills

For this pod Mike Piggott spoke to Mark Fawcett, CEO and Chairman at brand and social impact agency, We Are Futures. Mike asked Mark about his article for the magazine on Gen Z’s quest for fairness, and dug into just how much truth and lies impacts the work of We Are Futures. They talked about purpose, trust, radical honesty from businesses, and Mark shared some insight around Gen Z’s wants and needs when it comes to what brands can assist them with; to help get them into the world of work.

Featured image: Polina Tankilevitch / Pexels

Mark Fawcett, Founder & CEO, We Are Futures

Mark founded We Are Futures, then known as National Schools Partnership, in 2004. Today he and his team work with businesses who want to use their strength and reach for good in the development and experiences of young people. We Are Futures develop strategies and create programmes that help brands including Samsung, Sky, NatWest and McDonalds connect with young audiences, whether through CSR, employment opportunities or educating them in skills and knowledge that fall outside the curriculum.It was working with new recruits in the army that sparked Mark’s interest in the power of experiential learning, skills development and new opportunities to transform the lives of young people, regardless of background. Upon leaving the army in 1995 he joined World Challenge, the youth expeditions organisation, as training director then head of marketing and ultimately, managing director. In that time they took it from 10 expeditions a year for wealthyl children to 350 expeditions annually for a vast range of young people, and launched it in the US before its eventual sale to TUI.Today, We Are Futures brings a unique mix of research and insights, brilliant creativity and strong content, digital and production skills to help business, charity and government clients to better understand and connect with young people. Alongside their 4 proprietary networks for teachers, young leaders and parents that have a wealth of experience to help prepare young people for adult life, educating them about personal, professional and emotional issues they would face.Mark is also a trustee of the British Exploring Society.

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Mike Piggott, Executive Editor at MediaCat Magazine

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched a podcast and began creating interesting marketing industry related content, with monthly themes such as 'Utopias and Dystopias', 'Hope and Kindness' and 'Side Quests'. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication and a podcast. He is also a street photographer, screenwriter, and film and TV blogger. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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