Charlotte Mair on Biggie Smalls, hype and legacy

The Fitting Room's MD on doing small and right things every day to build your legacy


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Charlotte Mair on Biggie Smalls, hype and legacy

For the latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Charlotte Mair, MD of agency The Fitting Room, and one of Ad Age’s Leading Women in Marketing 2021. They discussed The Fitting Room’s methodology of hype, demand and legacy, and how it relates to hip hop legends like Biggie Smalls. Was Biggie a natural marketer in terms of how he positioned himself and the brands he chose to be associated with? Listen in to find out.

They also discussed the Sex Pistols, punk rock and Biggie’s legacy in terms of doing ‘small and right things every day’. They touch on the flip-side of legacy in terms of not believing the hype and the longevity of social media influencers, looking at those that have fallen by the wayside versus figures like Kim Kardashian that continue to shape the cultural conversation. Finally, they discuss platforms like OnlyFans and how its evolution as a platform for all types of entertainers continues.

Useful links

OnlyFans isn’t just pornThe New York Times

Biggie: I got a story to tell — documentary about Biggie Smalls, on Netflix

Kim Kardashian, Beats Fit Pro

Pistol — Danny Boyle’s miniseries about the Sex Pistols, on Prime Video

Mike Piggott, Executive Editor at MediaCat Magazine

Mike is Exec. Editor at MediaCat Magazine. He joined in 2021, launched a podcast and began creating interesting marketing industry related content, with monthly themes such as 'Utopias and Dystopias', 'Hope and Kindness' and 'Side Quests'. Before that he was Editor at The Marketing Society (2013-2021), where he created and launched a bi-monthly publication and a podcast. He is also a street photographer, screenwriter, and film and TV blogger. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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