Charlotte Mair on Biggie Smalls, hype and legacy

The Fitting Room's MD on doing small and right things every day to build your legacy

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MediaCat Magazine Podcast
MediaCat Magazine Podcast
Charlotte Mair on Biggie Smalls, hype and legacy
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For the latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Charlotte Mair, MD of agency The Fitting Room, and one of Ad Age’s Leading Women in Marketing 2021. They discussed The Fitting Room’s methodology of hype, demand and legacy, and how it relates to hip hop legends like Biggie Smalls. Was Biggie a natural marketer in terms of how he positioned himself and the brands he chose to be associated with? Listen in to find out.

They also discussed the Sex Pistols, punk rock and Biggie’s legacy in terms of doing ‘small and right things every day’. They touch on the flip-side of legacy in terms of not believing the hype and the longevity of social media influencers, looking at those that have fallen by the wayside versus figures like Kim Kardashian that continue to shape the cultural conversation. Finally, they discuss platforms like OnlyFans and how its evolution as a platform for all types of entertainers continues.

Useful links

OnlyFans isn’t just pornThe New York Times

Biggie: I got a story to tell — documentary about Biggie Smalls, on Netflix

Kim Kardashian, Beats Fit Pro

Pistol — Danny Boyle’s miniseries about the Sex Pistols, on Prime Video

Mike Piggott, Executive Editor at MediaCat Magazine

For eight years (2013 to 2020) Mike shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. He launched their podcast channel in early 2022, and set about creating thematic content that writers could dig into each month, themes such as 'utopias and dystopias' and 'age and wisdom'. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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