For the latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Charlotte Mair, MD of agency The Fitting Room, and one of Ad Age’s Leading Women in Marketing 2021. They discussed The Fitting Room’s methodology of hype, demand and legacy, and how it relates to hip hop legends like Biggie Smalls. Was Biggie a natural marketer in terms of how he positioned himself and the brands he chose to be associated with? Listen in to find out.
They also discussed the Sex Pistols, punk rock and Biggie’s legacy in terms of doing ‘small and right things every day’. They touch on the flip-side of legacy in terms of not believing the hype and the longevity of social media influencers, looking at those that have fallen by the wayside versus figures like Kim Kardashian that continue to shape the cultural conversation. Finally, they discuss platforms like OnlyFans and how its evolution as a platform for all types of entertainers continues.
Useful links
OnlyFans isn’t just porn — The New York Times
Biggie: I got a story to tell — documentary about Biggie Smalls, on Netflix
Pistol — Danny Boyle’s miniseries about the Sex Pistols, on Prime Video
