On 6 June, the UK savings site VoucherCodes returned to TV screens with its first TV ad since 2012. Titled ‘The Whisperer’ and produced by Be The Fox, the ad marks the third milestone in the brand’s new marketing approach, following its rebrand in January and the launch of VoucherCodes VIP in March.
The Whisperer depicted in the ad is warm and friendly, as VoucherCodes and Be The Fox sought to tackle the subject of saving money in a light-hearted way.
Jessica Read, Director of Brand & Communications at VoucherCodes, commented on this, saying that they wanted to demonstrate ‘the pop of joy you feel when you clinch a great discount and save money’. Further commenting on the ad, Read said:
For the creative, we were looking for something informative as well as engaging, allowing us to create emotional connections with both new and existing audiences with our bold new visual identity. We wanted to give VoucherCodes a face – one that’s trustworthy, helpful and a ray of sunshine who’s here to save you money. So, when Be The Fox pitched ‘The Whisperer’ to us, it ticked every box.
According to VoucherCodes, a particularly important part of the campaign was to remind customers about the hand-checking of codes to build trust and confidence in the brand. Armelle Guillet, Senior Marketing Director at VoucherCodes, also noted the significance of returning to TV screens at a time when consumer budgets are stretched.
The TV ad will appear on Channel 4, Channel 5 and Sky TV.
Featured image: VoucherCodes
