Theme of the Month:
Matter and Meaning

Stories

Advertising: reimagined. Why the language we use is a sign of bigger issues.

Modern marketing speak is so predictable, and examples of copycat culture in our industry are endless, says Amy Kean

Experiences

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author David Wethey

Insights

How will the business world change in 2022?

Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta brands... author Peter Fisk looks at key moments for the year ahead

Experiences

Real love

CEO at Truant London, Chris Jefford, on how understanding fan culture in music can stop brands getting it wrong

Insights

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead

Stories

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury

Stories

Intercultural branding: evolving heritage brands for the new world

RED UNIT's Thorranze Cheung looks at heritage brands for the new world and why it's important to preserve them, with examples from Polaroid, Burger King and IRN-BRU

Stories

MediaCat Magazine’s marketing moments of 2021

From breastfeeding and financial gender stereotypes, to child poverty, homophobic hate crime and beauty standards... here are some marketing moments that caught our eye this year