Theme of the Month:
What matters most to people right now? What gives us meaning?

To kick off 2022 our writers delved into the heady topic of Matter and Meaning: what matters most to people right now? What gives us meaning? Two years into the pandemic, it’s a big question.

Stories

Lessons in leadership from a 40-something graduate trainee

Wavemaker UK's new Chief Growth Officer, Katie Lee, on squiggly careers ...

Stories

Advertising: reimagined. Why the language we use is a sign of big...

Modern marketing speak is so predictable, and examples of copycat culture ...

Perspectives

Transformation

Gaming invented the metaverse, but where is it going next?

The Value Engineers' Simon Stokes looks to entertainment crossovers into parallel ...

Experiences

Boots, Thomas Cook and Piggly Wiggly: brands as agents of change

Brand change markets, attitudes, behavior. Some brands can even change society ...

News

January 2022: UK Consumer Confidence Briefing

The monthly UK Consumer Confidence Barometer undertaken by GfK shows confidence ...

Transformation

What we hoped and what we found: A retrospective analysis of the last decade’s worth of trends

Deeper Founder Ihsan Özçıtak and Medina Turgul DDB’s Managing Strategy Director ...

Experiences

Dialogue before diatribe, debate before delist

It's time for a civilised alternative to cancel culture, says author ...

Insights

How will the business world change in 2022?

Changing attitudes and disrupted markets, rising prices and digital yuan, space ...

Experiences

Real love

CEO at Truant London, Chris Jefford, on how understanding fan culture ...

Insights

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the ...