Virgin Atlantic and Lucky Generals on air travel and evolving identities

We discuss how the brand is adapting to fit the cultural revolution in which we find ourselves

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MediaCat Magazine Podcast
MediaCat Magazine Podcast
Virgin Atlantic and Lucky Generals on air travel and evolving identities
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For this latest MediaCat Magazine pod our Editor Mike Piggott spoke to Annabelle Cordelli, VP Global Marketing at Virgin Atlantic, and Alice McGinn, Strategy Partner at Lucky Generals — about Virgin’s new ‘see the world differently‘ brand platform.

Among other things they discussed current trends in air travel, evolving identities from the point of view of flight crew working for the airline, and also self expression in terms of Virgin Atlantic’s work with Open for Business highlighting the economic cost of queer discrimination in the Caribbean.

Featured image: Virgin Atlantic / See the world differently

Mike Piggott, Opinions Editor at MediaCat Magazine

Mike o a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.

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