Tag: brand purpose

Insights

Hide your purpose under a bushel

Brand purpose is one of the most hotly contested topics in marketing, but how can it actually be effective?

Stories

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of disruption more changes are on the cards, says Director at The Value Engineers, Giles Lury

Stories

MediaCat Magazine’s marketing moments of 2021

From breastfeeding and financial gender stereotypes, to child poverty, homophobic hate crime and beauty standards... here are some marketing moments that caught our eye this year

Social Impact

Accessibility as a customer experience problem

Marianne Waite, Director of Inclusive Design at Interbrand talks about how brands are increasingly adopting more inclusive practices

Social Impact

It’s time for real-world actions

Brands must use the momentum of the pandemic to shift from profit to purpose

Social Impact

The people demand purpose

Pete Grant, Strategy Director at GOOD, delves into the findings of the agency’s latest research into the public’s expectations around purpose

Social Impact

Scared of taking a stand

You should be more scared of not taking one, says Laura Smith, Managing Editor, Speak Media

Swearing by brand activism
Stories

Swearing by brand activism

Some may question the legitimacy of corporates getting involved in social issues but there’s no denying they have an opportunity to spark debate.