Virgin Atlantic’s Annabelle Cordelli and Lucky Generals’ Alice McGinn on air travel and evolving identities

We discuss how the brand is adapting to fit the cultural revolution in which we find ourselves


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Virgin Atlantic's Annabelle Cordelli and Lucky Generals' Alice McGinn on air travel and evolving identities

For this latest MediaCat Magazine pod our Editor Mike Piggott spoke to Annabelle Cordelli, VP Global Marketing at Virgin Atlantic, and Alice McGinn, Strategy Partner at Lucky Generals — about Virgin’s new ‘see the world differently‘ brand platform.

Among other things they discussed current trends in air travel, evolving identities from the point of view of flight crew working for the airline, and also self expression in terms of Virgin Atlantic’s work with Open for Business highlighting the economic cost of queer discrimination in the Caribbean.

Featured image: Virgin Atlantic / See the world differently

Mike Piggott

Mike is Executive Editor at MediaCat Magazine. For eight years (2013 to 2020) he shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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