Rebel With A Cause — with Sir John Hegarty

The industry legend on ideas, tradition, the future of work, persuasion and promotion, and learning from Pixar

Subscribe

MediaCat Magazine Podcast
MediaCat Magazine Podcast
Rebel With A Cause — with Sir John Hegarty
Loading
/

In our Rebel With A Cause podcast series we explore the relationship between strategy, planning and creativity. Host of the series, RANKIN’s Opal Turner has a theory that strategy and planning can be a creative person’s secret weapon. We follow as she tests this theory — and the response to her being both a creative and strategist — with folks across the industry.

This episode features advertising legend Sir John Hegarty. In this 49-minute discussion Opal and John explored John’s close relationships with strategy greats, ideas that unite people, metaverse tech, evolving office space into places where people can play, learning from Pixar, starting an agency, and what he’d do differently if he launched one today.

Useful links

The Business of Creativity course — masterclasses with Sir John Hegarty

Hegarty On Advertising: Turning Intelligence Into Magic — John’s 2017 book

Opal Turner, Creative Copywriter at Ogilvy

One half of an unconventional creative team with partner Luke Lasenby. Previously at RANKIN CREATIVE and The Garage Soho; Opal is a Creative AND Strategist who really believes in the value of being multi-disciplinary.Opal is the co-host of MediaCat Magazine podcast miniseries ‘Rebel with a Cause’ (see the web link in this bio), where we follow Opal’s conversations with folk across the industry to explore her pet theory that strategy is a creative person's secret weapon. And in the process test the waters to see how the industry responds to this Rebel with a Cause’s refusal to pick a box.

All articles