On 13 May, the Cannes Lions International Festival of Creativity announced Unilever as the 2024 Creative Marketer of the Year. Owning 400 brands around the globe, Unilever is known as one of the world’s largest consumer goods companies.
This is not the first time that Unilever has been named Creative Marketer of the Year, with Cannes Lions initially awarding it the honour in 2010. Since then, the company has received hundreds of Lions across its brands. Taking a case in point, Unilever’s Dove, Hellmann’s, Dirt Is Good, Magnum, Vaseline, Marmite, and Pot Noodle all received Lions in 2023.
Simon Cook, CEO of Lions, commented on Unilever’s award this year, noting:
This award is about recognising and celebrating those brands that are consistently delivering work that raises the bar for creative excellence across the global creative communications industry. Unilever is pushing the creative boundaries consistently and continuously across a wide range of brands from different markets, in collaboration with a breadth of agency partners, demonstrating a clear understanding and commitment to the power of creativity as a driver for progress and growth. Congratulations on this much deserved win.
Featured image: Unilever‘s global headquarters in London / Unilever
