Cannes Lions parent Ascential acquires creative insights company Contagious

Contagious the latest to join Ascential’s portfolio of marketing brands

Ascential, the specialist information, analytics, events and e-commerce optimisation company, announced it has acquired Contagious Communications, a multi-format creative insights company.

Contagious is the latest addition to join Ascential’s existing marketing brands, LIONS, the global creative benchmark; and WARC, the leading authority on marketing effectiveness. Following the acquisition, Contagious will continue to be led by Chief Executive Officer Karl Marsden and  Co-Founder and Chief Brand Officer Paul Kemp-Robertson.

Commenting on the acquisition, Kemp-Robertson, said:

We are excited to join Ascential and partner with such well-established and esteemed brands in our industry as LIONS and WARC. Our focus on creative intelligence and innovation will add a new dimension to Ascential and supercharge our ability to help customers deliver marketing with more impact and a competitive edge.

Featured image: Cannes Deconstructed / Contagious